Australia’s DAB+ digital radio-only audience lifted 15% from 2.04 million in 2019
Today’s announcement gives brands more ways to connect with SoundCloud’s audience
• MMM Hard N Heavy to play everything from Metallica to Motley Crue
The move gives listeners in the two regions access to a range of new stations
GfK DAB+ Radio Ratings, survey 5 2017
Digital radio ratings, survey 4 2017
ABC music brand ranks top three in digital-only station rankings in four of five metro markets
Commercial market leaders include Edge, Aussie, Coles Radio, Buddha and Smooth
60% of new vehicles sold in Australia in 2021 will be fitted with a digital radio
In the words of the Bon Jovi song, SCA has "shot through the heart"…and for good measure "you're to blame"
The campaign likens the switch to DAB+ to the transition of TV from analogue to digital
Coles manages to rank #1 outright only in one metro market
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