• Gallagher also talks about the importance of the IMAA and the consolidation of the market
• The campaign recorded 47% category growth across the regions
• The bi-annual study tracks the moods and concerns of regional Australians
• The partnerships are with Premium Content Alliance, Commercial Radio Australia, Outdoor Media Association, and Boomtown
• Both metro and regional vacationers are set to spend big in regional Australia
• The panel will provide insights on the role of regional media
• The dates and schedule for the 2022 education program and panellists will be announced soon
• Boomtown launched in April 2019 and has since stamped itself as a major media market
• The Hub comes as Boomtown regions swell to 9.1 million
• Boomtown chairperson Brian Gallagher talks Covid-19 and online innovations
"We are confident that it will become a valuable tool for the industry"
“Regional Australia is truly at an inflection point this year, as the pandemic has resulted in many people reassessing their lives"
“The Boomtown collective is dedicated to furthering education among media agencies and marketers"
• The Boomtown Masterclass education initiative moved to an online format
