News Corp’s managing director national sales Lou Barrett said regional Australia was a market too big to ignore
Despite 36% of the country living in Boomtown, only 10% of media budgets are spent regionally.
• We wrap up and get ready to depart Boomtown, for now
• “We encourage our strategists and buyers to think positively about regional”
Meet two of the architects of the Boomtown campaign.
• Media owners mobilise to shine a light on the ‘others’ in ‘Boomtown’
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