• The program also provides tools to help plan and buy regional advertising
• The National Virtual Masterclass will be held Thursday, 5 May
• Gallagher also talks about the importance of the IMAA and the consolidation of the market
• The campaign recorded 47% category growth across the regions
• The bi-annual study tracks the moods and concerns of regional Australians
• The partnerships are with Premium Content Alliance, Commercial Radio Australia, Outdoor Media Association, and Boomtown
• Both metro and regional vacationers are set to spend big in regional Australia
• The panel will provide insights on the role of regional media
• The dates and schedule for the 2022 education program and panellists will be announced soon
• Boomtown launched in April 2019 and has since stamped itself as a major media market
• The Hub comes as Boomtown regions swell to 9.1 million
• Boomtown chairperson Brian Gallagher talks Covid-19 and online innovations
"We are confident that it will become a valuable tool for the industry"
“Regional Australia is truly at an inflection point this year, as the pandemic has resulted in many people reassessing their lives"