Mediaweek

All posts tagged "Boomtown"

396
Business
oOh!media becomes the eighth media owner to join Boomtown initiative
• Boomtown unites the country’s leading media companies
595
Business
Wavemaker wins $1m of ads for San Remo in Boomtown Challenge
• There were six finalists in the Boomtown Challenge
476
Business
List of finalists increase for Boomtown’s $1 million competition
• The winner will be announced on October 8 at Sydney’s Beta Bar.
727
Business
Boomtown’s $1 million competition attracts major brands
• Deal of a lifetime as advertisers look to reach regional Australians
431
Business
Boomtown: SCA’s Brian Gallagher on $1m that will make a difference
“It is a prize that will move the needle for the advertiser who wins”
668
Business
Boomtown giving $1m in regional ads to comp winning agency or brand
• The competition is calling on submissions for a media strategy that speaks to 8.8 million regional Australians
1.3K
Business
How national advertisers are missing cashed-up regional consumers
• Zenith explores why media agencies sometimes don’t visit Boomtown
1.2K
Business
News Corp Australia joins Boomtown regional media revolution
News Corp’s managing director national sales Lou Barrett said regional Australia was a market too big to ignore
504
Business
Boomtown reveals secret weapon to woo more advertisers: Hughesy
Despite 36% of the country living in Boomtown, only 10% of media budgets are spent regionally.
754
Business
Boomtown partners reveal investment opportunities in regional: “Spend that bit of extra money and get more bang for your buck”
• We wrap up and get ready to depart Boomtown, for now
1.5K
Business
Boomtown: Media agency execs ready to review regional spend
• “We encourage our strategists and buyers to think positively about regional”
707
Business
Boomtown architects on strategy: “A soft sell is not going to get it done”
Meet two of the architects of the Boomtown campaign.

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