Mediaweek

All posts tagged "Boomtown"

889
Business
How national advertisers are missing cashed-up regional consumers
• Zenith explores why media agencies sometimes don’t visit Boomtown
1.0K
Business
News Corp Australia joins Boomtown regional media revolution
News Corp’s managing director national sales Lou Barrett said regional Australia was a market too big to ignore
370
Business
Boomtown reveals secret weapon to woo more advertisers: Hughesy
Despite 36% of the country living in Boomtown, only 10% of media budgets are spent regionally.
581
Business
Boomtown partners reveal investment opportunities in regional: “Spend that bit of extra money and get more bang for your buck”
• We wrap up and get ready to depart Boomtown, for now
1.3K
Business
Boomtown: Media agency execs ready to review regional spend
• “We encourage our strategists and buyers to think positively about regional”
575
Business
Boomtown architects on strategy: “A soft sell is not going to get it done”
Meet two of the architects of the Boomtown campaign.
554
Business
Boomtown: Media agencies asked to rethink advertising in regional Australia
• Media owners mobilise to shine a light on the ‘others’ in ‘Boomtown’

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