• Zenith explores why media agencies sometimes don’t visit Boomtown
News Corp’s managing director national sales Lou Barrett said regional Australia was a market too big to ignore
Despite 36% of the country living in Boomtown, only 10% of media budgets are spent regionally.
• We wrap up and get ready to depart Boomtown, for now
• “We encourage our strategists and buyers to think positively about regional”
Meet two of the architects of the Boomtown campaign.
• Media owners mobilise to shine a light on the ‘others’ in ‘Boomtown’
Crocmedia expands broadcast capabilities with new acquisition
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BritBox: ITV and BBC formalise long-anticipated UK streaming plans
Ebiquity’s global president Richard Basil-Jones on international markets
Hyundai Home Shopping launching openshop channel on August 1