• Trust in news brands surges by 13 points, Trusted content creates halo effect for trust of ads
• Ad revenues remain on track to set new financial year high
The partnership was launched last month with a flash mob of 30 dinosaurs invading Martin Place.
The tongue-in-cheek concept forms part of a larger campaign for News.com.au.
AppNexus is a technology company that operates a global advertising marketplace.
• TV and out-of-home being used to find new audiences and create a news.com.au habit
• ANZ shows tech-led consumer focus with Adshel Live takeover
• CEO of Dentsu Aegis Network ANZ Simon Ryan to Mediaweek: Australian ad spend forecast + what M1 initiative means
Negative or political news does not adversely impact attitude towards a brand.
In-Stream Video Ads allow marketers to connect with their audience through pre-roll ads.
• Fastest-growing segments: Subscription TV +10.1%, online ads +7.7%
Get ready for hype about the size of the global TV audience!
The Commonwealth Games were a key driver of higher demand this month.
The creative agency for the campaign was JOY with production by HunkyDory Films.
