AT&T has announced it is acquiring AppNexus, which will become a part of AT&T advertising & analytics, led by Brian Lesser, CEO.
AppNexus is a technology company that operates a global advertising marketplace and provides enterprise products for digital advertising – serving publishers, agencies and marketers.
With its proposed acquisition of AppNexus, AT&T is investing to accelerate the growth of its advertising platform and strengthen its leadership in advanced TV advertising.
The US telco, which has just acquired Time Warner, said AppNexus has an experienced management team and employee base that includes more than 400 software engineers and product managers. This team brings leadership and vertical expertise in machine learning and predictive analytics, advertising technology and video.
AT&T will continue to invest in and build on AppNexus’s foundational technology as it integrates with AT&T’s first-party data, premium video content and distribution. AT&T has more than 170 million direct to consumer relationships across its wireless, video and broadband businesses.
AppNexus extends AT&T advertising and analytics footprint globally, expanding into Asia-Pacific, Australia, Europe, and Latin America.