Inaugural advertisers on The Victoria include Network Ten, Maserati, ANZ, 7/11 and Vodafone.
The campaign uses drive time data pulled from a short stretch of road running past key QMS digital billboards.
QMS Media has announced its financial results for the 12 months to June 30, 2018 (FY18).
It is expected that the transaction will formally complete in the last quarter of this calendar year.
'I am incredibly proud of the momentum we have been achieving in Sydney.'
The tongue-in-cheek concept forms part of a larger campaign for News.com.au.
The Lonsdale offers extended dwell times to both vehicle and pedestrian traffic.
Inaugural advertisers on The Kwins include AMEX, Ladbrokes and Nissan.
• The Beachely and The Fanning latest additions on the Gold Coast Highway
Some of the latest creative work displayed across QMS Media's outdoor assets.
New QMS Australia CEO John O’Neill talks future of outdoor, industry cooperation and gardening leave!
• Revenue up 25% to $99.0 million
QMS now represents the largest on-field sports media network in Australia
QMS Media has announced changes its senior executive structure
