The move comes amid an unfolding transformation at Nine that has already seen the sale of its national radio network.
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Greg Byrnes: 'People turn us on and rely on us at all times of the day and all times of the week.'
The campaign has inspired collective support from the country’s biggest audio players.
The appointment follows several senior hires over the past six months.
Content chief Greg Byrnes says football is driving results, dismisses speculation over SCA talk stations, and reveals Nine is exploring AI in...
