Independent agency Sunday Gravy has appointed Sarah Raine as Managing Director, marking a significant addition to the senior leadership team as the business continues its growth trajectory.
Raine joins with extensive experience across both holding groups and independent agencies.
Her career spans Publicis Mojo, FCB and CHE Proximity, as well as serving as Bullfrog’s first General Manager before taking on senior roles at Special Melbourne and Cummins and Partners.
Co founder of Sunday Gravy Ant White said the agency is thrilled to welcome Raine into the business.
“Sarah leads with empathy and purpose, and that’s the kind of energy that makes great agencies better. We’re excited for what she’s already bringing to the table,” White said.
A leader known for growth, creativity and team culture
Raine has worked across major commercial and government clients, delivering creative and commercial results for brands including Lion Nathan, UNICEF, McCain, Health New Zealand – Te Whatu Ora, PAK’nSAVE, Michael Hill, AIA Insurance, MYER one and the Shift20 Initiative.
Her work has been recognised at Cannes Lions, D and AD, Effies, AFR’s Most Innovative Companies and WARC’s global effectiveness rankings.
Known for her people-first leadership style, she has built teams, shaped agency culture and led clients through periods of transformation and change.
Raine also brings community impact experience, recently joining the Board of Dress for Success Victoria to help support women entering or re-entering the workforce.
Raine on joining Sunday Gravy
Raine said she is energised by the opportunity to join the fast-growing indie and reconnect with former colleagues.
“I’m thrilled to join Sunday Gravy and to reunite with past colleagues whose talent and generosity I’ve long admired. The energy here is inspiring from the work itself to clients who truly partner with us, to the optimism and kindness that fills the agency,” she said.
“And as someone who appreciates the craft of making great gravy, it’s a pleasure to add a little extra richness to a team that genuinely loves creating together.”