A new media Fintech purpose-built for Australia’s business community will launch in early 2020. Guiding the new channel will be one of the founders of Sky News Business and then its more recent iteration Your Money, Kylie Merritt.
ausbiz is being labelled the first continuous live streaming service dedicated to business and finance information.
Live for eight hours each weekday, ausbiz will cover breaking companies and markets news throughout the ASX trading session, alongside in-depth interviews and commentary.
And for the first time, the private capital market will be the subject of dedicated live and on demand programming, including Startup Daily each weekday afternoon.
An extensive product roadmap will also see the ausbiz app deliver personalised video content and give users direct access to investment opportunities.
“Australian financial markets and the broader business community want and deserve a dedicated service and streaming technology now enables this to be delivered on a cost effective and sustainable platform,” explained Merritt.
A seed round capital raising, led by media and business commentator David Koch, is in the final stages of completion with a Series A funding round due to close in late November.
“When Kylie approached me I was attracted by the fact that ausbiz uses compelling live content to build an audience, who will then be given access to suitable investment opportunities and products,” said Koch.
“It will sit at the intersection of media and Fintech, using content as the cornerstone for transactions.”
Merritt says the response from investors and commercial partners has been encouraging. “ausbiz is not mass reach proposition, however the audience is highly valuable, influential and engaged. With smart ways of delivering content that’s measurable, we believe the commercial model has huge potential.”
ausbiz will stream live from its studios at International Towers in Sydney’s Barangaroo precinct.
The service will be available free via the ausbiz app, with market open coverage and Startup Daily streamed live on partner platform, Twitter @ausbiztv.
Investment product news and information will also be shared with Australia’s largest database of financial advisers through a partnership with Adviser Ratings. “Our purpose of making financial information accessible to all Australians aligns perfectly with the strategy of ausbiz,” said Adviser Ratings founder and managing director, Angus Woods.
Real time data will be provided via a partnership with Iress.
Top Photo: Ausbiz team: Nadine Blayney – Head of Content, Ingrid Willinge – Markets Editor, David Koch – Chairman, Ross Kidd – Head of Partnerships and Kylie Merritt – Founder