Sling & Stone has launched its deep tech specialism aimed at bringing expertise and scaling support for startups and scale-ups, including its clients International Astronautical Conference 2025 (IAC) and WNT Ventures.
The new deep tech arm builds on over five years of Sling & Stone’s work supporting startups, investors, and government organisations in the sector and communicating narratives across space, quantum, artificial intelligence, and scientific innovations.
The specialism aims to go beyond PR and help deep tech startups shape their stories from the beginning, guiding scale-ups through growth using communications and sharing expertise between New Zealand and the United States.
To oversee investment in the space, the global communications agency has promoted Tara Pereira as Associate Director, Deep Tech & Science for Australia. She will lead the development of services to support client goals across their lifecycle – from formation to launch, messaging, branding, funding announcements, and market expansion.
Pereira said: “The deep tech landscape isn’t just a professional interest for me; it’s a genuine passion. I thrive on the energy of working alongside the brightest minds who are literally inventing the future.”
“These are the technologies that will solve the seemingly unsolvable, propelling us to new heights – from feeding a growing population to reaching for the stars.
“My role is more than just PR – I want Sling & Stone to be the vital link that helps these incredible innovators tell their stories with maximum impact, fostering the understanding and support needed to bring their visions to life.”
James Hutchinson, CEO at Sling & Stone, said: “Sling & Stone is wired to champion the audacious companies building the future with new science and technology breakthroughs.
“For us, nothing is more critical than accelerating the innovations that will define our future, both here on Earth and beyond. Our team has a proven track record of taking complex technologies and help them resonate across government, academia, investors and the public.”
“While many talk about deep tech, we’ve been in the trenches building it with the pioneers for years. We’re now doubling down on our expertise to provide deep tech companies, from stealth mode to global domination, with the rocket fuel they need to win big and transform industries.”
Sling & Stone has established significant expertise in the deep tech sector, working with organisations across the entire innovation lifecycle including early-stage innovators infinite recycling tech Samsara Eco and hydrogen energy storage provider Endua, and supporting energy innovators like MGA Thermal, Neara, Avarni, Noon Energy, Hiringa, and Ampyr.
The agency is scaling companies such as Nourish Ingredients and Space Machines Company, and helping accelerate academic innovation for Pawsey Supercomputing Research Centre, UNSW Founders and CSIRO’s ON Program.
Sling & Stone’s deep tech specialism will also oversee investors such as Australia’a Main Sequence and New Zealand’s WNT Ventures.
Top image: Tara Pereira