Sling & Stone is appointed by Bandai Namco to launch FINAL FANTASY XVI in Australia

Sling & Stone - Final Fantasy

“Many Slingers are long-time fans of the franchise, so this campaign has been a personal career highlight for us”

Sling & Stone has announced it has been appointed by Bandai Namco Entertainment to support the Australian launch FINAL FANTASY XVI releasing on the PlayStation®5 (PS5) on 22 June 2023. 

The local partnership will see the agency deliver an integrated creative campaign across earned media, creators, and event activation.

The creative strategy will invite new and existing fans to experience some of the most anticipated and iconic moments that make the dark, epic narrative of FINAL FANTASY XVI.

Kelly Owens, Sling & Stone’s director consumer Australia, said: “Our mission is to shape the future of how we live and play, and FINAL FANTASY XVI is setting impressive new standards that will influence not only gaming but entertainment itself. 

“Sling & Stone’s core is bringing to life strategies that help brands transcend their category and help find new audiences. Our campaign will allow more people to learn and experience what makes FINAL FANTASY XVI one of the most highly anticipated games of 2023. Many Slingers are long-time fans of the FINAL FANTASY franchise, so this campaign has been a personal career highlight for us.

“Our gaming clients, including Bandai Namco, are the pioneers pushing gaming firmly into the entertainment category. It’s a cultural shift we’re excited to be playing a key role in driving,” Owens added.

Bandai Namco Entertainment Australia’s marketing manager, Kerrin O’Connor said: “FINAL FANTASY is a uniquely special franchise, known for its innovative game play, incredible visuals and rich narratives, there is a lot to love and be excited about for the upcoming new FINAL FANTASY XVI.

“Finding an agency partner that could respect and understand the franchise’s DNA as well as showcase expertise in elevating campaigns to appeal to broader audiences was important to us. It was clear from the moment we met Sling & Stone that they not only understood our needs but also had the right experience to take FINAL FANTASY to even more Australians.”

To Top