Clemenger BBDO has appointed Simon Wassef as chief strategy and experience officer to expand upon the agency’s CX capabilities.
In the senior leadership role, Wassef will lead strategy and customer experience across the Clemenger business. The remit will include growth, new business, elevation of talent, and new practices.
Wassef first worked at Clemenger 21 years ago as a junior account planner.
He joins the agency after more than two and a half years as national chief Strategy officer at whiteGREY. Prior to that he was chief strategy officer at TBWA\Chiat\Day in Los Angeles.
Wassef’s experience includes over 20 years working in Europe, the US and Australia: three years at R/GA in London, three years at SID LEE in Amsterdam, plus stints at Droga5, AMV BBDO, AKQA and Host Sydney.
Clemenger BBDO CEO, Dani Bassil, said: “Simon really is one of the best in the business; if not THE best. He’s worked everywhere I’ve ever wanted to work, R/GA London, Sid Lee Amsterdam. Chiat\Day LA.
“The fact he’s bringing all this experience to Clemenger is a game changer for us. The experience is the brand and the fact he is so expert in both realms is exactly what we’ve needed in this leadership role”
Wassef has worked across leading international and Australian brands, including IKEA, Qantas, adidas, Absolut, Samsung, HSBC, Red Bull, Electronic Arts, Guinness, Google, Johnnie Walker, Volvo, Panadol, Westfield, Nike and Beats By Dre.
He has won the Grand EFFIE, APG UK Gold, Jay Chiat Gold and David Ogilvy Gold. He serves on the AdCouncil DE&I Committee judges Creative Strategy for AWARD and teaches Advanced Strategy for AdSchool.
Of his new appointment, Wassef commented: “When Clemenger calls, you have to answer. Let’s go.”
Wassef’s appointment at Clemenger BBDO follows the recent appointments of Anita Zanesco to the newly created role of Chief Growth Officer and two managing partners – Georgie Winton and Anita Deutsch.
See Also: Clemenger BBDO welcomes Anita Zanesco as its first chief growth officer with new managing partners