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Prime Video rolls out improved streaming interface
The new updates will feature personalised recommendations to users powered by generative AI.
by Jasper Baumann – Jul 24, 2024
La Famiglia unveils 'To Die For' platform and vampire mascot via Connecting Plots
"He’s a playful representation of just how irresistible the allure of our product is and a unique new angle for La Famiglia that is distinctly, un-Italian."
by Amy Shapiro – Jul 24, 2024
Nina Christian: The important difference between personal branding and positioning
"You simply can’t have effective positioning if you don’t have a strong personal brand."
by Kate O'Loughlin – Jul 24, 2024
Tourism NT appoints CHEP Network to martech account
Mark Gretton: "Building local skills in effective technology solutions that are both easy to execute and highly effective was central to our strategy."
by Alisha Buaya – Jul 24, 2024
Half Dome and Meta present panel on state of advertising on social platforms
Joe Frazer: "A cultural shift is required in many organisations to unlock volume within social platforms."
by Alisha Buaya – Jul 24, 2024
'Google cannot be relied upon:' Industry reacts to third-party cookies backflip
"This move by Google only reinforces that we can no longer rely on legacy big tech to innovate and drive the digital marketing agenda."
by Frank J. Cortese – Jul 24, 2024
TV Report 23 July 2024: The Hundred with Andy Lee gets into the Olympic spirit
The Project spoke to Nick White.
by Jasper Baumann – Jul 24, 2024
Mediahub wins Arla Foods' media account in NZ
The New Zealand appointment expands the agency's relationship with the brand; it won the business in Australia in 2022.
by Alisha Buaya – Jul 24, 2024
How Microsoft Advertising is using AI to make its partners better, faster, and stronger
Microsoft’s ecosystem currently connects brands with over one billion people through sites that they engage with daily.
by Tess Connery – Jul 24, 2024
BBC reveals falling revenues mean further 500 job cuts, but Bluey a bright spot
Annual report reveals stars on the biggest salaries with football host still #1.
by James Manning – Jul 24, 2024
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