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Media buyers share opinions on YouTube’s Brandcast 2024: ‘Challenging brands to rethink approach’ and ‘Struggles with its media identity’
Gerry Bowness, James Dixon, Kristy Kinzett, Tom Kirkham and Sam Orton share their thoughts on Brandcast 2024 with Mediaweek.
by Alisha Buaya – Sep 16, 2024
Wrappr launches new brand platform via Paper Moose
Wrappr’s platform enables drivers to be paid for wrapping their cars in brand messaging.
by Jasper Baumann – Sep 16, 2024
Helga's Bakehouse gives away brat 'Club Classic' sandwiches via Connecting Plots
The campaign was developed by Goodman Fielder in collaboration with Connecting Plots and their social and influencer business unit, a.glo.
by Jasper Baumann – Sep 16, 2024
Amanda Windus launches youth insights agency, Youngkind
The agency aims to empower brands and organisations with strategies to deliver bolder, more inclusive, and innovative solutions that young people feel are truly made for them.
by Alisha Buaya – Sep 16, 2024
Nine blows up 4BC Brisbane breakfast: Laurel, Gary and Mark out two years after 4KQ move
Staff shortage at 4BC with vacant slots all over the AM talk radio station dial.
by James Manning – Sep 16, 2024
Media Roundup: Bruce Gordon in court, Murdoch Nevada case, Nine’s next CEO, Did Mark Humphries wreck TV news? Tim Watson's TV replacement
James Willis on Mark Willacy, New privacy invasion laws, Who’s says Melbourne radio is superior? Remembering Lex Marinos & Reg Grundy + Buzz on Shadow and Matty Johns
by Mediaweek Admin – Sep 15, 2024
oOh!media appoints Ben Campbell as director of data, product and technology; welcomes eight additions to reo team
Neil Ackland: 'They will bring market leading expertise across retail media sales, data, technology, and marketing.'
by Alisha Buaya – Sep 15, 2024
TV ratings AFL & NRL Finals on Saturday 14 September 2024: Lions, Storm & Cowboys win
Lions steal a win after trailing GSW by 44 points, Sharks and Knights stumble
by Mediaweek Admin – Sep 15, 2024
Why the NRL wants Paramount to enter bidding war for next round of NRL TV rights
Have Peter V’Landys and Andrew Abdo given up on Nine and Seven as they hope to increase TV fee?
by James Manning – Sep 15, 2024
The Perfect Couple TV Guide: Nicole Kidman hit series mixes murder and marriage, meet the cast
Opening credits dance gets cult status, watch the clip + The Perfect Couple episode guide.
by Mediaweek Admin – Sep 14, 2024
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