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How Twitch’s Gemma Battenbough guides brands to build authentic connections with audiences
'We hear so much about how attention spans of Gen Z are decreasing, but I actually don’t think that’s the case if the content is good.'
by Jasper Baumann – Nov 8, 2024
IAB Ad Effectiveness Council unveil research on the efficacy multi-channel advertising campaigns
Natalie Stanbury: 'The paper advocates not waiting out tough economic conditions... but instead, rebalancing budget across the funnel.'
by Alisha Buaya – Nov 8, 2024
Sky News a big winner as viewers clamour to watch Donald Trump retake the White House
Tracking Donald Trump’s election day victory gives Sky News highest share ever, with Tom Connell first to call Republican win.
by James Manning – Nov 8, 2024
Media Movers: Ray Hadley retires, Lisa Squillace, Sarla Fernando, Nick Keenan, Rebecca Haagsma and Paul Hutchison
Plus: McMillan, Keogh and Derepas exit The Monkeys, Rory Heffernan, Julie Wright, Leigh Fenech, and Marty Sheargold.
by Alisha Buaya – Nov 8, 2024
Meeting of the Minds: D3's Richard Thompson and Rosa Macdonald
Thompson and Macdonald share their best career advice, hot takes, and what they currently have on repeat.
by Alisha Buaya – Nov 8, 2024
Sanctuary Media Group partners with SumUp as a launch partner for Nine Audio: Finance
Malcolm Areington: 'The collaboration allows us to connect with our target audience of small, micro, and nano merchants, as well as mid-tier SMEs.'
by Alisha Buaya – Nov 8, 2024
Storm Day appointed Accenture Song NZ lead and CEO of Droga5 Aotearoa
Day has led The Monkeys Aotearoa, part of Accenture Song, and the Song New Zealand Marketing Practice since she joined in early 2022.
by Jasper Baumann – Nov 8, 2024
Rules Don’t Apply: From airwaves to algorithms – Adam Spencer's take on creativity and AI
‘I was a mixture of mathematically alright and could really talk a bit, which is a bit of a rare double.’
by James Manning – Nov 8, 2024
Media Roundup: Inside Nine and Seven AGMs, Ray Hadley exit and likely 2GB morning replacement, Another 9News departure
Countdown 50: Ted Emery on wild times with Molly, Radio's farewell Thursday – Adelaide's Rush Hour trio sign off, ABC Classic losing manager of Classic and Jazz Kate McGuffie.
by Mediaweek Admin – Nov 7, 2024
Are Media Ignite 2025: New content commerce initiatives revealed
Jane Huxley said Are Media’s content commerce push was driven by the trust people place in the company’s magazine brands.
by Mediaweek Admin – Nov 7, 2024
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