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How social media is shaping Black Friday shopping in Australia
Lee Besser: 'Social platforms have moved from simply driving discovery to influencing the entire purchase funnel—from awareness to advocacy.'
by Emma Shepherd – Nov 29, 2024
A TV host becomes 10's TV guest: I'm a Celebrity's first celebrity clue for 2025 season
The new season premieres Sunday, 19 January.
by Jasper Baumann – Nov 29, 2024
Atomic 212° adds paid search and SEO to existing remit with O'Brien
Rory Heffernan: 'We have a long and proud history with O’Brien and we look forward to continuing to deliver exceptional value together.'
by Alisha Buaya – Nov 29, 2024
Meeting of the Minds: Ngaia Calder and Nana Kawaura from TRA
Calder and Kawaura share their best career advice, hot takes, and what they currently have on repeat.
by Alisha Buaya – Nov 29, 2024
Tracksuit and Ideally team launch martech startup New + Improved Ventures
Simon Pound: 'We’re excited to be going deeper into partnership with this team to help make some more great companies, with some great people.'
by Alisha Buaya – Nov 29, 2024
Media Roundup: Senate approves social media ban for under 16s, ABC chair cops threats after Rogan criticism, Seb Costello and ACA crew stood down, Hadley slams Latham on air
The Australian accused of defamation, musician Meg Washington and director husband Nick Waterman on turning a Paul Kelly classic into a film, and the importance of Australian kids content.
by Alisha Buaya – Nov 29, 2024
'We changed the way we engage with the marketplace': OzTam CEO on getting the industry on board with Voz Streaming
The discussion also saw Liana Dubois and Karen Halligan talk about the impact and application of having greater granular data on the creative process and where AI is in the VOZ and VOZ Streaming discussion.
by Mediaweek Admin – Nov 28, 2024
Imagination: The Key to Attention and Recall
'Audio advertising doesn’t just communicate – it lets the audience live the message.'
by Mediaweek Admin – Nov 28, 2024
Sod appointed to drive digital growth for Bakers Delight
Sod has been appointed to drive digital growth for Bakers Delight, focusing on digital strategies that align with growth objectives.
by Alisha Buaya – Nov 28, 2024
TV Ratings 27 November 2024: Family of 95-year-old taser victim break silence during A Current Affair
Seven News reached 1.7m.
by Mediaweek Admin – Nov 28, 2024
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