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IAG Chief Customer and Marketing Officer Michelle Klein discusses 'doing the basics brilliantly' in the insurance category
Dubois and Klein also discussed transparently and authentically showing up for consumers, referencing NRMA Insurance’s broadcast partnership with Nine of the Olympic and Paralympic Games.
by Alisha Buaya – Dec 5, 2024
Cat van der Werff on building Canva’s in-house agency and becoming the ‘Patagonia of design'
Plus: Van der Werff on the success of the ‘Love Your Work’ campaign.
by Alisha Buaya – Dec 5, 2024
Tennis Australia 'hits different' with fresh take on AO memorabilia in new campaign via BMF
Britt Wickes: 'Hits Different will once again anchor the approach, reminding Australians why tennis in this country is unique and enhancing AO25’s reputation as a leader in world-class sporting experiences.'
by Alisha Buaya – Dec 5, 2024
Spotify Wrapped 2024 campaign debuts alongside Pop-Up Rave in Parramatta
The Wiggles top Australia's local artists.
by Jasper Baumann – Dec 5, 2024
Wattle Court launches new brand identity and positioning via Claxon and Embark
Matt Hope: 'Our new brand positioning and refreshed brand look and feel brings all that we stand for at Wattle Court to life and truly represents our brand’s ethos of quality and commitment.'
by Alisha Buaya – Dec 5, 2024
StackAdapt appoints new director of marketing in APAC
Liam McCarten: 'We've made a lot of progress in growing our visibility across APAC, but no doubt Alessandra will lead strategies and tactics that will elevate our standing and differentiation even further.'
by Alisha Buaya – Dec 5, 2024
Sam Worthington awarded GQ Australia's Man of the Year 2024
Supporting partners of the 2024 GQ Men of the Year Awards include Belvedere Vodka, Jean Paul Gaultier fragrance, Michael Hill, and W Sydney.
by Jasper Baumann – Dec 5, 2024
'Lifestyle content really sits at its heart': Are Media's Susan Armstrong reveals bold plans to evolve Woman's Day
'Woman's Day has been a well-established part of this country’s media for nearly 80 years, and that history and trust has built a really loyal audience.'
by Frances Sheen – Dec 5, 2024
Podcast Week: Hamish & Andy’s Remembering Project, Spotify's new creators platform, Uncomfortable Growth
Imagination: The Key to Attention and Recall.
by Mediaweek Admin – Dec 5, 2024
Media roundup: Bluey wins at Rose D'or Awards, Myf Warhurst & Joel Creasey exit as Eurovision presenters, Josh Hazlewood slams Fox Cricket
Josh Adsett helms 10 News First in QLD, Kevin Costner’s early departure from Yellowstone, GQ Man of the Year.
by Alisha Buaya – Dec 5, 2024
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