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Nespresso launches new approach to Happy Hour in a campaign via Poem
Rhania Farah: 'This new campaign builds on that momentum, demonstrating how brands can authentically and strategically engage with cultural moments to achieve real results.'
by Alisha Buaya – Feb 20, 2025
SCA announces further cost-cutting measures, including job losses
John Kelly: 'To maintain this momentum and further position the business for sustainable growth, it is essential that we now reduce our cost base wherever possible.'
by Emma Shepherd – Feb 20, 2025
RSAC reimagines the Bro Code in a new campaign via cummins&partners
Scott Tilyard: 'A bro is anyone who follows the Bro Code and looks out for you.'
by Alisha Buaya – Feb 20, 2025
Meghan Markle's 'As Ever' hit with brand name debacle
Markle may have run in to yet another trademark issue with the name of her new lifestyle brand.
by Natasha Lee – Feb 20, 2025
Marie Claire unveils print redesign for 30th anniversary
Nicky Briger: 'marie claire stands tall as Australia's pre-eminent fashion publication over the past three decades.'
by Natasha Lee – Feb 20, 2025
Mazda introduces 'Give It Heaps' platform via CHEP
Ashlin Moore: 'We’ve developed an idea here that celebrates that ethos and hopefully it inspires many Aussies to get out there and give it heaps in a BT-50.'
by Alisha Buaya – Feb 20, 2025
Endemol Shine Australia and TBS forge global content partnership
The agreement will blend both companies' expertise to expand content offerings for networks and streaming platforms worldwide.
by Natasha Lee – Feb 20, 2025
Enigma appoints new Sydney managing director
Lisa Sutton Gardner: 'Her appointment brings a new level of leadership and brand expertise to the business and our Sydney team.'
by Alisha Buaya – Feb 20, 2025
Gai Le Roy on the need to 'do a better job' at demystifying data and privacy for consumers and regulators
'The more we can do to limit breaches, to have privacy-enhancing technology in terms of data, the better it will be for all of us.'
by Alisha Buaya – Feb 20, 2025
Anneliese Douglass, Mark Coad, and Cathy O'Connor on what the MFA Psychosocial Safety Code of Conduct means for the industry
Mark Coad: 'That's how important it is... It's bigger than individual agency initiative.'
by Alisha Buaya – Feb 20, 2025
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