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SXSW Daily Wrap 3: AI isn't as powerful as you think, the programmatic 'problem' and marketing to the real Australia
'We need to understand that our "audiences" are no longer a homogenous group of people who all think, feel, buy, and interact with brands in the same way.'
by Trent Light – Oct 15, 2025
Revenue, vertical video, and unified sales across Nine + Stan + HBO Max lead the pitch at Nine's 2026 Upfronts
The pitch to buyers was clear in the room, with Nine bringing TV, streaming, news, and radio together for cross-platform, unified ad buys.
by Dan Barrett – Oct 15, 2025
Nine Upfronts: 2026 Olympics leads a slate filled with defining Australian moments, sharks, and outback murder highways
Nine today unveiled its 2026 content slate to advertisers and the media during its 2026 Upfronts event in Sydney.
by Dan Barrett – Oct 15, 2025
Stan launches MAFS After The Dinner Party spin-off
Stan expands the Married at First Sight franchise with new Stan Original series MAFS After The Dinner Party, streaming weekly after each dinner party episode on Nine and 9Now.
by Dan Barrett – Oct 15, 2025
SXSW Sydney: Neil Patel says ‘Facebook is sexy'
'If you ask your friends, no one talks about Facebook. But you know what’s really cool and effective about it? People like my mum use it.'
by Lauren McNamara – Oct 15, 2025
SXSW Sydney: Why the smartest marketers are putting friction back into the age of AI
Gai Le Roi from IAB quizzed Toni Westlake, Head of Brand and Marketing at Big Red Group, Trent Light, Head of Strategy at Ryvalmedia, and Namita Sopal, Agency Lead at Pinterest, on how marketers are redefining their use of AI.
by Frances Sheen – Oct 15, 2025
TV Ratings Tuesday 14 October: The Block cements a demo sweep, BVOD near 300k
Nine’s The Block led again with a 1.34m Total TV audience and 293k BVOD, topping 25–54 and 16–39. MKR followed, while Nine’s news and ACA were strong across the board.
by Mediaweek – Oct 15, 2025
Joe Hildebrand and Rita Arrigo face off on AI and journalism in Mediaweek's first Newsmakers debate
Is AI stealing from newsrooms or sparking its rebirth?
by Natasha Lee – Oct 15, 2025
Tubi Trivia completely rocked SXSW as the only panel session to mention Titanic 2
For some tremendous fun, Andrew "Bucky" Bucklow had SXSW on the edge of its seat with a hard-hitting pop culture game show
by Dan Barrett – Oct 15, 2025
AI and healthtech drive LinkedIn’s 2025 Top Startups Australia list
AI and healthcare startups dominate LinkedIn’s latest ranking of Australia’s top emerging companies to work for, with Relevance AI taking the top spot.
by Mediaweek – Oct 15, 2025
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