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Mediaweek’s A to Z of 2023: S is for Sustainability
Agencies

Mediaweek’s A to Z of 2023: S is for Sustainability

"My biggest concern for 2024 remains analysis paralysis."

by Mediaweek Admin – Dec 14, 2023

Alexandra Lawson: Redefining retail: Digital commerce trends for 2024
E-commerce

Alexandra Lawson: Redefining retail: Digital commerce trends for 2024

"In the ever-changing world of digital commerce, it's crucial for business leaders to keep their finger on the pulse."

by Mediaweek Admin – Dec 14, 2023

Social Soup details results from its Simply Chips influencer campaign
Agencies

Social Soup details results from its Simply Chips influencer campaign

Influencers contributed to a 38% increase in overall brand awareness, generating over 130 social media assets.

by Mediaweek Admin – Dec 14, 2023

Media agency leaders optimistic despite data showing advertising and marketing professionals hit by redundancies
Agencies

Media agency leaders optimistic despite data showing advertising and marketing professionals hit by redundancies

An average of 89,300 Australians were made redundant in each quarter between November 2022 and August 2023.

by Tess Connery – Dec 14, 2023

The Weekend Australian Magazine launches an immersive AR cover in collaboration with Snap
Publishing

The Weekend Australian Magazine launches an immersive AR cover in collaboration with Snap

Readers can use their phone camera to scan the QR code on Saturday's print cover to unlock a second digital cover.

by Mediaweek Admin – Dec 14, 2023

IMAA claims record number of account wins by indie agencies in 2023
Agencies

IMAA claims record number of account wins by indie agencies in 2023

IMAA said more than 160 of its members have won 100 new clients across the country.

by Mediaweek Admin – Dec 14, 2023

Luke Grant moves to 2GB Weekend Mornings, replacing Michael McLaren
Radio

Luke Grant moves to 2GB Weekend Mornings, replacing Michael McLaren

Grant was most recently the host of 2GB and 4BC Overnights, as well as filling in for Ray Hadley.

by Mediaweek Admin – Dec 14, 2023

Two senior leadership promotions for VMO and Val Morgan Digital
Outdoor

Two senior leadership promotions for VMO and Val Morgan Digital

Both promotions are effective 1 January 2024.

by Mediaweek Admin – Dec 14, 2023

SXSW Sydney returns in 2024 following the success of the inaugural futurist conference and festival
Business

SXSW Sydney returns in 2024 following the success of the inaugural futurist conference and festival

Geoff Jones: "To say SXSW Sydney left a mark on the city in its inaugural year is an understatement."

by Mediaweek Admin – Dec 14, 2023

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