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Podcast Week: Drivers Only, ACE Radio, Find and Tell
True Crime, Luke and Sassy Scott Live
by Mediaweek Admin – Jul 4, 2024
Gaming creates optimal opportunity for brands to engage Gen Alpha
"Users are opting into our assets that we gamify, it's a bit of a no-brainer."
by Jasper Baumann – Jul 4, 2024
EarMax Media: Andy Maxwell and Ralph van Dijk launch podcast media agency
"Major brands that are focusing less on performance marketing and more on long term brand building are using podcasts."
by Phoebe Netto – Jul 4, 2024
Dr Rebecca Swift on the need to promote 'inclusive and authentic portrayals of masculinity'
Plus: Keeping up with the AI evolution and preparing for the Paris Olympics.
by Alisha Buaya – Jul 4, 2024
Roundup: Lehrmann Lawyers fight back, Lisa Millar's replacement, ASIC's 'failure'
Paramount and Skydance merger, Threads reaches 175 million users, Andy Allen remembers Zonfrillo, The Flash on Netflix
by Mediaweek Admin – Jul 4, 2024
Leela Maclean joins Neon Black as affiliate marketing director
Maclean's appointment comes after the agency was appointed Sydney Markets’ PR agency.
by Alisha Buaya – Jul 4, 2024
OOH advertising a key driver of ROI combined with TV and digital
"OOH is a cost-effective channel for building reach among mass audiences and provides a platform for performance media to drive synergy."
by Alisha Buaya – Jul 4, 2024
R/GA launches search intelligence offering
Marc Williamson: "The conventional use of SEO is evolving, prompting CMOs to prioritise authentic customer experiences."
by Amy Shapiro – Jul 4, 2024
TV Ratings 2 July 2024: Chef Guillaume Brahimi pushes MasterChef contestants to the limit
John complicated Tane’s proposal during Home & Away.
by Jasper Baumann – Jul 3, 2024
New APAC lead for Adobe as Keith Eadie named region's general manager
Eadie joined Adobe in 2017 through the acquisition of TubeMogul, where he was chief marketing and strategy officer.
by Alisha Buaya – Jul 3, 2024
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