Southern Cross Austereo (SCA) has struck an exclusive partnership with US audio company Audacy, securing sales representation and LiSTNR distribution rights for the Australian market.
The deal gives local advertisers access to a wide slate of premium US podcast content, while also expanding LiSTNR’s growing audio catalogue.
Access to top US titles
Audacy brings deep roots in American radio – operating more than 200 stations across 45 markets – and an award-winning podcast portfolio with over 300 shows.
Its line-up includes Office Ladies with Jenna Fischer and Angela Kinsey, Fly on the Wall with David Spade and Dana Carvey, Search Engine, The Moth, plus podcasts from CBS Sports and CBS News & Entertainment.
For Australian advertisers, this means more opportunities to integrate campaigns with globally recognised titles and audiences.
Boost for LiSTNR’s audio offering
The move strengthens LiSTNR’s position as a one-stop digital audio platform. Alongside live radio streams (FM, AM and DAB+), sports coverage spanning AFL, NRL and international cricket, and more than 50 curated music playlists, LiSTNR already hosts over 800 podcasts from Australian and international creators.
With 2.4 million signed-in users and a total audience network of more than 10 million Australians each month, the Audacy addition further expands both content choice and advertiser reach.
Grant Tothill, Executive Head LiSTNR Operations and Audience
Industry voices on the partnership
Grant Tothill, Executive Head LiSTNR Operations and Audience, said: “Audacy is one of America’s leading audio content and entertainment companies, with many similarities to SCA in its commitment to delivering trusted local news, passionate sports coverage and the music audiences love.
With a network spanning more than 220 radio stations, premium podcasts, live events and digital experiences reaching over 200 million listeners every month, we are delighted to be partnering with the Audacy team to represent them in Australia.”
Leah Reis-Dennis, Head of Podcasts at Audacy
Leah Reis-Dennis, Head of Podcasts at Audacy, added: “We believe in the power of being everywhere – bringing our stories, voices and award-winning podcasts to audiences wherever they are.
Partnering with SCA and LiSTNR allows us to extend that reach to even more listeners around the world, creating new opportunities for connection while giving advertisers access to some of the most passionate and engaged audiences in audio.”