Southern Cross Austereo (SCA) has appointed Kim Norman as sales director – PodcastOne Australia.
Norman is returning to SCA from HT&E’s AdShel where she was state sales manager for NSW & ACT.
In her new role, Norman will be responsible for driving the strategy and execution of commercialising SCA’s audio on demand business PodcastOne.
Norman said, “I’m thrilled to be coming home to SCA. As the leading audio company reaching more than 95% of the population, SCA has always been a company that I’ve admired and respected. They continue to innovate and lead the charge in every aspect of their business.
“Podcast is an emerging platform that is rapidly growing in both audiences and revenue worldwide. It’s going to be a great wave to ride!”
SCA’s chief sales office Brian Gallagher said, “I’m delighted to welcome Kim back to SCA, to lead the sales of our new and exciting audio on demand business.
“In an environment of rapidly rising in podcast consumption, commercialisation of SCA’s high quality, compelling long-form original podcasts remains our great untapped opportunity.
“Kim with her depth and breadth of experience in the media is ideally placed to lead our charge.”
Norman starts her new role on 12 December and she will report to Brian Gallagher.