A sales executive who has spent his entire career at Seven Network will oversee the merged Melbourne business, as Southern Cross Austereo (SCA) continues installing Seven figures across its leadership structure.
Peter Charles has been confirmed as Managing Director of SCA’s combined Melbourne operation, taking charge of a portfolio that now spans Triple M, HIT, LiSTNR, Seven and 7+.
He steps up from his previous role leading Seven’s Victorian business – a position he took on in 2024 – and will remain accountable to Seven’s national TV sales director Kate Finney.
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Charles joined Seven’s Melbourne office in 1999 as Group Sales Manager, a post he held for nearly a decade before progressing through a series of senior sales leadership roles across the state.
Writing on LinkedIn, he described the scope of the job ahead.
“The opportunity ahead of us is massive. After 30 years in Melbourne media, I know exactly how much talent we have in this city, and bringing these two teams and iconic brands – Triple M, Fox, LiSTNR, Seven & 7+ – together is something I am genuinely proud to lead,” Charles wrote.
“This next chapter is all about setting us up for long-term success and ensuring our people have the support they need to do their best work.”
The Seven takeover of SCA leadership
Charles is the latest in a string of Seven executives to land senior roles at the merged group since SWM completed its acquisition of SCA in January 2026.
The pattern starts at the top. Heith Mackay-Cruise exited as SCA chair and was replaced by long-standing Seven director Teresa Dyson.
Rohan Lund – whose prior roles include CEO of Yahoo7 and COO of both Seven West Media and Foxtel – was appointed CEO of the merged entity. And Angus Ross, who departed Seven in mid-March after more than 25 years, was subsequently rehired by SCA as Managing Director, Television and Streaming. He starts 1 July.
Charles adds Melbourne to that roster.