Resolution Digital named global website agency for a2 Milk

Resolution Digital - A2 Milk

Last week, the OMG agency also won El Jannah’s digital media and SEO account.

Resolution Digital has been appointed as the dedicated global website agency for the a2 Milk Company (a2MC).

The digital marketing agency, which is part of Omnicom Media Group, will apply its ‘evolution’ framework to deliver a frictionless customer-centric experience across all of a2MC’s websites.

The dairy brand, founded in New Zealand in 2000, is known for its range of fresh a2 Milk, a2 Platinum infant milk formula, and a2 Milk powders.

Edith Bailey, chief marketing officer at a2 Milk Company, emphasised the pivotal role of websites in sharing the dairy brand’s story with consumers.

“Resolution Digital showcased a strong comprehension of our short and long-term business goals, presenting a well-defined and thoughtful strategic recommendation. We are excited to work with such a seasoned and capable team,” Bailey said.

Matthew Keegan, Resolution Digital’s managing director, said the team was looking forward to embarking on a new chapter with the a2 Milk Company and supporting “their growth ambitions”.

Last year, This is Flow was appointed as a2MC’s media agency.

See also: This is Flow is appointed to manage the media planning and buying of The a2 Milk Company

Resolution Digital’s a2MC win comes after the agency was appointed to lead digital media and SEO for El Jannah, as the Lebanese-Australian charcoal chicken chain plans to expand with 50 restaurants open in Australia by mid-2025.

“The win is testament to our evolution framework, which focuses on maximising the quick wins whilst strategically planning for the future of El Jannah”, Keegan said last week.

See also: Resolution Digital wins El Jannah’s media and SEO account

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