NewsLifeMedia CEO Nicole Sheffield has appointed Prue Cox (pictured) as chief commercial officer.
In her new role Cox will be responsible for the strategic direction of the company’s commercial operations including the growth of NewsLifeMedia’s revenue streams and establishing new revenue opportunities. Reporting to Sheffield the role is effective immediately.
Sheffield said: “I’m delighted to promote Prue to this new role, she is highly experienced executive who is the ideal person to take the company’s commercial operations forward. Her experience working in the commercial side of our business and driving the growth of two of our biggest digital brands means she is well positioned to build on our successes and create even more innovative solutions for our clients and consumers across all platforms.”
With over 15 years sales and marketing experience, Cox has been with NewsLifeMedia since October 2012. In this time she has had held the roles of commercial director and national sales manager and most recently managing director of taste.com.au and Kidspot.com.au. Prior to this she was the national sales director for SheSpot; manager, brand and content for Abundant Media; sales director Melbourne for Yahoo!7 and general manager platform nine for ninemsn.
Cox said: “This is an exciting time in our business. NewsLifeMedia’s specialised content focused sales model is working really well. The company’s thought leadership and expertise in developing content for clients that connects is the commercial centre piece of our great brands. I look forward to evolving our new and diversified revenue streams, including the recently launched LifeLab, and introducing new technology partnerships to accelerate commercial opportunities for our market leading digital assets to deliver innovative customer solutions.”
After an 18-month contract with the business commercial director Sev Celik is leaving NewsLifeMedia at the end of the year. Cox will absorb the functions of this role as part of her broader remit.
Sheffield said: “Sev joined NewsLifeMedia to build out our trade positioning and raise the profile of the business with key agencies and I’d like to take this opportunity to thank her for the job she has done during her time here. Sev has made a significant contribution to the business and I’m delighted with the results she has delivered.”