Parrot Analytics SVOD report reveals top streaming platforms in Australia

• Netflix has the largest demand share for digital original series in Australia with 48%

The Parrot Analytics SVOD platform trend report has revealed which SVOD platforms are attracting Australian audiences. 

Parrot Analytics’ measurement of demand for television shows includes social media engagement, video streaming and peer-to-peer protocols, photo sharing, blogging, and research platforms. 

The 86.7%  share of expressed demand in Australia this quarter for linear series is a higher percentage than the global share for linear content of 84.7% with Australians showing a larger demand for content from more traditional network, cable and satellite platforms.

Netflix has the largest demand share for digital original series in Australia with 48%, however, this is 8% lower than the global average of 56%.

The two new platforms to launch last quarter finished fifth and sixth respectively with Disney + receiving a 5% share and Apple TV+ having 4.7%.

The arrival of these new platforms had an impact on existing platforms with the most affected being Netflix which dropped by around 9% from October to December, while Hulu and Amazon Prime both dropped by 2%.

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