The move brings together founding members Amazon Prime, Disney Advertising, Foxtel Media, Netflix, Samsung Ads, SBS, Vevo and YouTube.
It's the most hotly contested commercial real estate of the summer.
Parliament passed the landmark streaming quota bill, forcing the likes of Netflix, and Disney+ to spend 10% of revenue on local content.
Jennifer Mullin: 'Chris Culvenor and Paul Franklin are true visionaries.'
Sandra Sully joins Unplug 24, Amazon Prime gets into live news, Marty Sheargold reveals Triple M trauma, Brendan Cowell and Asher Keddie...
70% of subscribers have more than one service, but average monthly budget just $36.
Paul Kent: The launch “brings even more competition within the streaming TV landscape.”
The YouGov research revealed that 68% of Netflix users also used at least one other streaming platform.
Mediaweek understands the e-commerce giant is looking for launch partners
“This is a difficult decision to make and one that my leadership team and I do not take lightly."
Prime Video's ad-tier offering is expected to launch in Australia later in the year.
The deal does not include an attached free-to-air partner
Sally Aitken: "You can't script that kind of commitment, you can't predict that kind of passion."
Rain Dogs (HBO on Foxtel/Binge) is going to be one of the most talked about TV series this year
