Outdoor companies launch campaign with National Geographic Society for Endangered Species Day

A variety of images will run across digital signage nationwide to raise awareness about populations in decline.

Members of the Outdoor Media Association (OMA) have launched a campaign as part of a global partnership with the National Geographic Society and OOH industry bodies from 20 countries around the world to bring attention to species at risk of extinction.

Commencing today (May 18) for Endangered Species Day, a variety of images will run across digital signage in NSW, Qld, SA, Vic and WA to raise awareness about populations in decline all over the world and to inspire people to learn how to help protect them.

The campaign will be unrolled first in Australia and is supported by eight companies: Adshel, APN Outdoor, Bishopp Outdoor Advertising, goa, JCDecaux, oOh!media, Outdoor Systems and QMS Media.

“OMA members annually donate more than $36 million in media services and space to support community and government programs,” said OMA CEO Charmaine Moldrich.

“We are proud to be part of this global campaign, which will be broadcast on Digital Out of Home (DOOH) in every continent, except for Antarctica. The creative has been curated by National Geographic, featuring relevant species for each region – driving home the fact that this issue affects every corner of the world.”

The National Geographic Photo Ark, led by photographer Joel Sartore, is a multiyear endeavour to document every species living in zoos and wildlife sanctuaries, encourage action through education, and help save wildlife by supporting on-the-ground conservation efforts.

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