JCDecaux and SCA partnered with media agency Wavemaker to create the campaign.
The team comprises 11 new roles including six state directors and five group roles.
• APN Outdoor currently holds the rights to all external advertising at the Airport
O’Connor said it will be business as usual for the two companies during the integration planning phase.
Warburton joined the out-of-home advertising company in January 2018.
"We have acted quickly to effect a significant turnaround of APN Outdoor"
The Smartframe network consists of over 300 premium and small-format assets.
Acquisition 'represents an excellent outcome for our shareholders, staff and partners', says Warburton.
The campaign launched this week in Sydney, Melbourne and Brisbane.
JCDecaux said acquiring APN Outdoor would complement its existing assets in Australia.
A variety of images will run across digital signage nationwide to raise awareness about populations in decline.
'Merger and acquisition opportunities are always there to be considered.'
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