• The Outdoor Media Association (OMA) has announced the winners of its Creative Collection competition for Q1 2015.
The Creative Collection is a competition run quarterly by the OMA to acknowledge and celebrate the best OOH creative and innovative advertisements. Launched in 2013, the competition is now in its third year and continues to gain momentum, with winners appearing in the biennial publication OPEN – an anthology of Outdoor creative from Australia and around the world.
Campaigns are judged across the following categories:
• Best creative execution
• Best use of a special build
• Best use of technology/innovation
• Best traditional use of the OOH medium.
Quarter 1 2015 attracted 67 submissions from OMA members including Adshel, APN Outdoor, Executive Channel, goa, JCDecaux, oOh! Media, Paradise Outdoor Advertising and TorchMedia, with a wide range of products and services advertised on most OOH formats (roadside, street furniture, transit, digital, office buildings and retail).
Charmaine Moldrich, OMA CEO, commented: “The OMA creative collection competition was born out of a desire to review, reflect and celebrate great Outdoor creative on a quarterly basis. The winners from the competition will be featured in our publication, OPEN which was first published to drive conversations around what makes great Outdoor, from both an aesthetic and advertising perspective. As we have seen in recent years, Outdoor is no longer just about billboards and posters, the integration of technology and use of mobile has evolved OOH into a medium that is becoming ever more flexible and innovative. The next edition of OPEN will really be a benchmark for our industry and the campaigns from Q1 2015 are an example of that.”
Q1 winners include:
Best traditional use of the OOH medium honourable mention:
Campaign: ‘Big sign’
Advertiser: Ashley & Martin
Creative agency: BBAM
Media agency: Carat
Best use of a special build winner:
Campaign: ‘Give Me Brisbane Any Day’
Advertiser: Greater Brisbane
Creative agency: In-house
Media agency: In-house