The campaign will run across thousands of out-of-home placements.
The awards recognise individuals, teams and organisations contributing to the development of the OOH industry.
OMA’s OUTperform event returns to W Sydney in May to tackle outdoor media's future, AI, and regulatory hurdles.
The $20 million measurement tool MOVE 2.0 is live, giving planners power to track audience mobility over formats.
The launch of the unified MOVE currency gives Australia's OOH industry real-time data to validate its real-world impact.
The Outdoor Media Association has revealed the finalists for its 2025 Creative Awards ahead of the winners announcement on 1 April.
Tim Murphy: 'We'll be able to do things that no one in the Australian media landscape has done in the past'.
The program delivers a practical understanding of the media landscape.
Elizabeth McIntyre: 'The continued double-digit growth of Out of Home demonstrates the industry’s critical role in today’s media mix.'
McIntyre and Cathy O'Connor were presenters at the global event in Mexico attended by 800 delegates.
Elizabeth McIntyre: 'People see an ad in a public space, but what they don’t see is how that ad is helping pay...
'We have agreed that the Company is now ready for new leadership.'
Lucinda Gemmell, Karen Halligan and Elizabeth McIntyre shared their thoughts on women in the media landscape.
The Transport category saw the most significant percentage increase.
