Nick Morgan: 'We're giving people the option to respond the moment they’re inspired, and giving brands the tools to track what happens...
Anathea Ruys: 'Lisa brings a unique blend of strategic leadership, commercial nous and a deep understanding of navigating complex organisational structures.'
The review extended solely to Lion’s media agency remit, with no other creative or digital relationships impacted.
Plus: Hayley Noble, Madi Chan, V. Wassim Kanaan, Tom Manning, Nova's Mel, Matty and Susie O’Neill.
McCallum will leave the agency effective 17 April.
Mediaweek spoke to Peter Horgan, Sue Squillace, Brian Gallagher and others to find out what stood out for them at News Corp's...
Chris Walton: 'Since joining us, Michelle and Elise have already begun to make a huge impact with our clients'.
Anathea Ruys: 'It challenges outdated linear models and black-and-white decision-making to drive real 'difference' and brand growth.'
UM initially won the account from Starcom in 2016.
Cam Luby: "This is not about promoting products in lieu of brand, it’s about using our strong product propositions to drive growth...
Plus: Bruce McAvaney, Jo Stanley, Ariarna Bartulovic, Julian Ogrin and Hilary Perchard.
Natalie Modderno, Daniel Cutrone, Lauren Bauer, Kevin Fernandes and Tom Carlon share their thoughts on oOh!Media Outfront '25.
Heineken has invested $6.5 million in media value in a comprehensive marketing campaign designed to ensure Heineken Silver’s smooth taste is unmissable across Australia.
The account, valued between $150 to $240 million, has been with the IPG Mediabrands agency for the past six years.
