Ashley & Martin has appointed Orange Line to lead its SEO, outreach and AI visibility program across Australia and New Zealand.
The appointment follows a competitive pitch, with Orange Line taking on a remit spanning technical SEO, category page and content optimisation, local SEO, link building, journalistic outreach and large language model optimisation.
The work will cover both markets for Ashley & Martin, one of Australia and New Zealand’s most recognised hair loss treatment providers.
Orange Line said the work will draw on the agency’s consulting-led digital strategy capabilities, combining traditional SEO with emerging AI-driven discoverability strategies.
David Klein
David Klein, Founder of Orange Line, said the opportunity lies in translating Ashley & Martin’s brand recognition into stronger organic search performance.
“The data on Ashley & Martin is genuinely compelling, a brand that’s been operating since 1964, a domain that’s gaining market share, and a search landscape that’s shifting faster than most teams can keep up with.
“The work is structural, not superficial, and we will build an integrated program that converts strong brand recognition into organic market share.”
Ashley & Martin on the appointment
Bianca Baum, Head of Marketing at Ashley & Martin, said Orange Line showed a clear understanding of the brand and the changing search landscape.
“Orange Line demonstrated a clear understanding of our brand and where the opportunities lie.
“The SEO landscape has changed significantly, and we needed a partner who is adept and up to date in the ever-changing AI landscape.
“I am confident Orange Line will deliver exactly that.”
Orange Line has worked with high-growth brands including Skyscanner, Udacity, Meshki and Fantastic Furniture. The agency said its experience spans traditional SEO and AI-driven visibility strategies.
Work commences immediately.
Top image: Ashley & Martin