NOVA Entertainment has added to its senior commercial leadership team, naming Evadne Janeke as digital commercial director.
The move comes as the business continues to build scale across its digital audiences and expand its suite of commercial products.
Janeke joins from Seven West Media (SWM), where she was head of commercial product and digital operations.
She brings more than two decades of experience spanning publishers, media owners and agencies, including senior roles at News Corp, Pacific Magazines and OMD Australia.
The announcement comes on the same day SWM confirmed it had agreed to merge with Southern Cross Austereo (SCA) in a deal that would create one of Australia’s largest integrated media companies.
A source described Janeke’s appointment at NOVA to Mediaweek as “a huge loss for Seven”.
Janeke will report to NOVA’s chief commercial officer Nicole Bence, and lead digital sales, commercial product, data and digital solutions across the company’s streaming, podcast and retail platforms.
She steps into the role previously held by Michelle Golding, who has transitioned to director of digital strategy, capabilities and data.
‘A pivotal time’
“Evadne brings a wealth of experience and perspective from her extensive career working across media owners, agencies and publishers,” Bence said.
“Her appointment completes our senior sales leadership team at a pivotal time. As we scale our digital audiences, it’s critical we have the right products in market to deliver both the magic and the method behind world-class audio campaigns.
“With Evadne leading our digital commercial product strategy, we’re ensuring that Nova Knows Performance isn’t just a promise – it’s what we deliver every day,” she said.
Janeke, meanwhile, said she was excited to be joining the company during a period of investment and growth: “NOVA is investing in the right areas to expand digital reach and deliver measurable outcomes for advertisers. I’m excited to help shape the commercial products that will unlock new opportunities for clients and audiences.”
The appointment follows NOVA’s recent push to grow its digital footprint, including expanding its streaming apps onto Apple TV.
Janeke officially joins in October and will be based in Sydney.