Nova Entertainment has expanded its commercial leadership team, with Rebecca Jeffrey appointed to the role of group business director – digital.
Jeffrey started her role on Monday, 6 May and is responsible for helping drive Nova Entertainment’s digital audio offering. Her remit will have a specific focus on Nova Podcasts.
Jeffrey’s resume includes a five year tenure at Seven West Media, where she held multiple senior digital roles, most recently as group digital sales manager. Prior to Seven, Jeffrey held several commercial positions at Mamamia.
The appointment comes alongside the promotion of two members of the existing commercial team.
Nova Entertainment’s group sales manager, Sophie Azzopardi, has stepped up into the role of group sales director and account director Tom Edmonds has stepped up into the role of group sales manager.
Chief commercial officer Nicole Bence spoke to Jeffrey’s appointment by saying, “Audio is the fastest growing digital media in Australia and I’m confident Rebecca will play an important role in driving continued momentum for Nova Entertainment’s digital audio offering, as our streaming content becomes borderless and our strategic choice of podcast talent and content continues to attract new listeners to our ecosystem.”
Jeffrey said, “I’m delighted to join the Nova team during this exciting period of adoption and transformation, to drive digital audio revenue forward with a best-in-class market-leading podcast offering.”
In February, Nova Entertainment appointed Esther Carlsen to the role of digital commercial director.
At the time, Carlsen said, “I’m excited to be joining the Nova team at such a pivotal point in their transformation to become an all of audio business.
“As the media landscape becomes more complex, I believe NOVA have a compelling offering that will help clients and agencies optimise their spend and maximise their reach and impact.”
See Also: Esther Carlsen joins Nova Entertainment as digital commercial director