Nine Entertainment Co’s Lizzie Young has held a number of senior roles across sales, trade marketing and content distribution strategy in recent years.
Nine CEO Hugh Marks yesterday revealed that Young’s role is being expanded to be managing director – commercial partnerships.
In a note to staff, Marks said: “Her new role will see her take responsibility for managing key partnerships across the group, including Domain and Stan, as we seek to capitalise on the power of the newly combined Nine across television, publishing and digital. Lizzie will also take on executive responsibility for co-ordinating all marketing activity (across both consumer and trade marketing) and retains oversight over content distribution strategy and execution.”
As part of the changes, Powered will move under the watch of Liana Dubois (pictured), who has been promoted to director of Powered.
Marks said Young is tasked with building on the work of Young and her team in cementing Powered as the market leader in the client solutions space.
Nine’s chief sales officer Michael Stephenson added: “Liana has been at Nine for six years and has an unbelievable commercial record. She has the unique combination of being both creative and analytical and she will continue to position Powered as the market leader. I can’t wait to see us create even bigger creative ideas for our advertisers that will engage consumers like no one else can and deliver real results for brands.
“Powered is a critical component of Nine’s newly aligned sales structure, as we focus on creating ‘big ideas’ for brands around our content across platform. Powered is the glue that brings together our unique assets and gives us the ability to create marketing platforms for brands across TV, digital platforms, print and magazines.
“A replacement for Liana as director of sales – Sydney will be made soon.”