Nine will introduce advertising to its Stan streaming platform later this year through a new ad-supported tier, expanding the company’s commercial offering to brands beyond Stan Sport for the first time.
The new entry-level plan, Basic with Ads, will be priced at $9.99 per month and include HD streaming. Stan will continue to offer ad-free tiers alongside the new option.
The expansion will allow advertisers to plan and activate campaigns across Nine’s full portfolio – the 9Network, 9Now, Stan Entertainment and Sport, Publishing, Digital, 9Podcast, and QMS Media.
Advertising on Stan will launch with a light ad load, according to Nine.
The platform will be supported by Nine’s first-party data and audience intelligence capability.
Laing on the announcement
Amanda Laing, managing director of streaming and broadcast at Nine, said: “Nine reaches more Australians across more moments, platforms and environments than any other media company, shaping culture – the conversations and live experiences – that people care about most.”
That breadth of connection is a powerful advantage for brands. It enables advertisers to engage audiences in ways that are seamless, consistent, and deeply impactful across Nine’s entire portfolio.
“A lower-priced entry point with HD streaming broadens access to Stan and helps us reach more Australians across entertainment and live sport, while supporting continued investment in premium content and Australian storytelling.”
Nine – Amanda Laing
James on scale and reach
Matt James, Nine’s chief sales officer, said: “The strength of a connected media business lies in its ability to bring premium audiences, content and channels together.”
“With Stan now part of our advertising offering, brands can access a more powerful and unified way to connect with Australians across entertainment, sport, news, publishing and outdoor.
“Ads on Stan will allow brands to reach audiences with greater scale, precision and impact,” James said.
Stan is Australia’s only locally owned and operated major streaming platform and has operated for more than 11 years. As part of Nine’s media portfolio, it reaches over 20 million Australians each month.
Further details will be shared closer to launch.