Nine has relaunched nine.com.au, marking the most significant evolution in the platform’s history.
The rebuild transforms one of Australia’s largest digital news, entertainment and lifestyle destinations into what the company says will be a cleaner, more unified platform centred on six core pillars: News, Sport, Lifestyle, Travel, Entertainment and Shopping.
Nine.com.au reaches nearly 10 million Australians every month and currently reaches more than 45% of the Australian internet population. The platform generates 270 million page impressions and 15 million short-form video streams each month.
A cleaner digital destination
The relaunch moves nine.com.au away from a fragmented ecosystem of more than 150 sub-brands and toward a more singular destination for readers and advertisers.
The new homepage has been designed to showcase live blogs, explainers and premium video alongside breaking news.
The relaunch is also supported by a new-look app that rolls 9News into a nine.com.au-branded app. The 9News app will automatically update from today.
The platform will also feature a slate of premium content, including vodcasts, video-led series across the six pillars and social platforms.
Nine on the relaunch
Katie Davies, Executive Editor of nine.com.au, said the relaunch reflects changing needs among audiences and advertisers.
“In an online environment awash with misinformation and AI-generated content, easily-accessible trusted journalism is more important than ever.
“We aren’t just launching a new look; we are defining a new direction that stands for something clear: fast, free, and for you. Australians don’t just want the news – they want to know what it means for their family and where the conversation is going next.”
Marc Dodd, Editor of nine.com.au, said the relaunch gives Nine’s digital newsroom a stronger platform.
“This re-launch will provide a great platform for our amazing team of digital reporters to keep Australians informed and entertained however they choose to consume their news,” Dodd said.
“We know the media landscape is changing quickly – but the desire for trusted, breaking news will always stay the same. And our team is the best in the business at delivering that.”
What changes
As part of the relaunch, 9Honey will be folded into the Lifestyle pillar.
Wwos.com.au will sit under Sport, while still containing Wide World of Sport and Stan Sport branding on the site.
Nine’s existing TV programming sites, including A Current Affair, 60 Minutes, Today, MAFS and The Block, will continue to have their own sites under a TV pillar.
The move to a single domain will also allow Nine to launch focused micro-newsletters for major events, including federal elections, budgets and cultural moments.
Commercial focus
Ashleigh Thomas, Commercial Director, Publishing Sales, said the redesign was built with advertiser performance in mind.
“When Katie and the nine.com.au team looked at redesigning the site, their absolute priority was creating a premium digital environment where brands can truly perform,” Thomas said.
“We’ve built a faster, cleaner user experience that is intentionally engineered to cultivate strong daily habits with our audience.
“By streamlining the UX and extending their time on site, we are giving more meaningful, sustained windows to connect with Australians in a highly receptive state of mind.”
Top image: Nine