Nine Ad Manager named principal sponsor of CommBank’s SmallBiz Week


Now in its third year, the event will highlight emerging technologies such as AI and automation.

Nine’s SMB ad platform, Nine Ad Manager will be the principal sponsor of the CommBank SmallBiz Week 2024.

To be held 29-30 May at the Melbourne Convention and Exhibition Centre, the event will see the company hosting workshops throughout both days of the expo. Nine said the sponsorship highlights the growing role Nine Ad Manager will play in SMBs’ marketing and advertising campaigns.

Now in its third year, CommBank SmallBiz Week brings together B2B suppliers from a range of industries with small business owners and leaders. This year’s event will highlight emerging technologies such as artificial intelligence and automation.

“Nine Ad Manager’s objective is to support and champion SMBs and their business growth,” said Ben Campbell, Nine’s director of data and advertising products, who will be a keynote speaker at the event.

“Utilising the power of one of Australia’s most recognisable free to air broadcast video on demand platforms in 9Now, and artificial intelligence, Nine Ad Manager allows small businesses to reach highly targeted, local premium audiences at easily accessible rates. We are thrilled to be associated with the CommBank SmallBiz Week 2024.”

The expo features over 120 exhibitors, multiple SMB workshop programs, along with 100 speakers on the CommBank Sessions main stage.

Nine Ad Manager will also be the sponsor of the ‘Excellence in Marketing’ and ‘Rising Star’ categories at the CommBank Young Hero Awards dinner on 28 May. 

Nine’s sponsorship announcement comes as the company adopts Magnite’s SpringServe solution to manage the delivery and mediation of programmatic demand on 9Now.

The Magnite Streaming SSP will provide the tools to manage and optimise 9Now inventory across multiple demand sources. SpringServe will also power 9Now’s mediation layer.

Nick Young, Nine’s digital commercial director, said: “Nine continues to invest in developing new market-leading digital and data capabilities to empower brands with more effective ways to reach and influence our vast audiences.

“It’s critical we partner with the best in class technology to meet the unique needs of advertisers in this market. Magnite is such a business and we are pleased to be extending our partnership with the team.”

See also: Nine adopts Magnite’s SpringServe to manage 9Now programmatic demand

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