News Corp Australia is investing in the power of its Sunday audience with a new six-week campaign that will include specially created content covering home, entertainment and lifestyle, free Sony Music downloads, Mills & Boon iBooks as well as Smiggle prize packs to be won in all metro mastheads from this weekend.
The large scale consumer campaign will give the 4.3 million people who read a News Corp Australia paper on Sundays even more reasons to purchase a newspaper this weekend.
According to News Corp Australia director national sales Sharb Farjami, Sunday offers huge opportunities for advertisers.
“Sunday is our largest audience day with our readers also spending 51 minutes on average reading the Sunday newspaper, so we’re able to offer advertisers the power of scale combined with a highly engaged audience. Because of the Sunday mindset our readers are more receptive to brand messaging as well tactical executions, with our research showing a third of people have purchased an offer after reading about it in one of our Sunday papers.”
A recent News Corp Australia pulse survey which revealed 45% of readers have gone into a store after reading about a product in a Sunday paper and 72% have shared something they read in a Sunday paper, further highlighted the value of Sunday for advertisers.
“As well as providing even more value to our readers, this campaign is designed to grow Sunday audiences providing added value for our advertisers,” Farjami said.
The Sunday campaign will run in The Sunday Telegraph (Sydney), Herald Sun Sunday (Melbourne), The Sunday Mail (Brisbane), Sunday Mail (Adelaide) and The Sunday Times (Perth). This week’s editorial lift out will feature Dream Dishes; a guide to the best of home cooking from our panel of celebrity chefs, including the ‘top 20 recipes to cook before you die’. Readers can also download the latest album from Kelly Clarkson and the Mills & Boon romance novel Outback Hope. Plus, a colouring competition for kids gives budding artists the opportunity to win a Smiggle prize pack.
The campaign runs from Sunday May 31 to Sunday July 5 2015 and other upcoming special content lift outs include; Dream Homes, Favourite Dogs and Legends of the Small Screen.
Source: News Corp Australia