News Corp Australia’s premium food and lifestyle media brand delicious. last night unveiled a new delicious.com.au and launched the brand’s travel content destination delicious. Travel at Icebergs Dining Room and Bar.
News Corp Australia’s director of lifestyle Fiona Nilsson and delicious. editor-in-chief Kerrie McCallum were joined by newly appointed delicious. Travel editor-at-large George Calombaris and some of Australia’s most renowned chefs and food and lifestyle industry leaders.
In addition to Calombaris and some of the celebrity chef contributors, guests at the delicious. event included: Samantha Jones, editor of delicious.; Hayley Incoll, creative director of delicious.; Phoebe Wood, food director of delicious.; Lou Barrett, managing director, national sales; Kathy Lipari, executive editor News360; Gemma Battenbough, GM digital development, News DNA; Sarah Baskerville, general manager Newsamp Vic; Paul Blackburn, GM key accounts, network sales and Danny Lavelle, GM consortium agency, network sales.
Fiona Nilsson told guests: “delicious. has been completely refreshed with key functionality updates to better service the needs of the sites growing audience and improve both the customer experience and the available advertiser product suite. New features include a clean and contemporary design to hero lifestyle content alongside recipes; improved search, navigation and filtering to enhance overall user experience; new commercial opportunities across branded content and News Native Networks; and restaurant booking functionality in partnership with Dimmi.”
George Calombaris has been appointed delicious. Travel editor-at-large with a new monthly column that will round up the best spots to visit in his destination of the moment. delicious. Travel will also be powered by a strong group of food-travel expert contributors including Andrew McConnell, Christine Manfield, Colin Fassnidge, Hayden Quinn, Madeleine West, Matt Preston and Rick Stein.
Helloworld Travel has signed on as the platinum launch partner of delicious. Travel.
Kerrie McCallum said: “Food influences where we go, how we get there, what we spend and how much fun we have. The delicious. audience has long been adventurous and affluent, seeking out new experiences, tastes, people and cultural experiences. With our new travel offering we are perfectly positioned as a platform to cater to the travel boom in a credible and broad-reaching way.
“We’re so pleased to have the travel professionals, Helloworld Travel, on board as our launch partner giving our readers even more opportunities to discover the most delicious destinations and experiences.”
Features of the new delicious. Travel content include:
• Travel experts’ one-of-a-kind lists and secret foodie city guides
• The newest and best in everything from news to airline services to hotels, epic adventures, scenic road trips, short escapes and luxury cruises
• Deals and inspiration from where you’d rather be across all @deliciousaus social.
As part of the new site enhancements the delicious. Eat Out vertical has partnered with leading restaurant reservations site Dimmi to bring restaurant booking functionality to delicious.com.au. Now live, all Dimmi partner restaurants can be easily booked any time and any day directly from reviews and listings within delicious. Eat Out.
In line with the website refresh Studio delicious., the brand’s editorially driven lifestyle video content, will launch a range of new programming including:
• delicious. Hot Spots – quick snapshots of new or must-visit food destinations
• What is this? –animated graphic videos explaining differences between ingredients
• delicious. Test Drives – the delicious. team will test drive new products
• Meet your Maker – exploring how an artisan, a distiller or a baker creates a unique or interesting artisanal product
• Master Class – how-tos from engaging experts
• Nilsson pointed out delicious. is Australia’s #1 premium food and lifestyle media brand, reaching over 2 million people.
• delicious.com.au has a unique audience of 833,000.
Top Photo: Kerrie McCallum and George Calombaris