The agreement will see news.com.au house a realestate.com.au module on its site, featuring the latest real estate news and lifestyle content, and realestate.com.au will house news.com.au content across its buy, rent and sold verticals giving their audience access to breaking business and finance news.
There are also plans to develop the partnership further by incorporating integrated campaigns across both sites.
news.com.au general manager Melissa Overman said: “Collaboration is important for the business and this partnership is a great example of how we can leverage the strength of News Corp Australia’s network of digital brands.
“It’s a really exciting opportunity to bring these two digital powerhouses together to expand the context and reach of our content. news.com.au’s finance section has the largest Australian audience in the category driven by our unique approach to cost of living and personal finance stories.”
REA Group chief marketing officer Melina Cruickshank said: “realestate.com.au is committed to helping people make smart and confident property decisions. This partnership will amplify our unparalleled demand for data and rich property insights.
“Combining both category leaders not only expands the value of real estate across the entire category, it helps all of our customers secure access to much larger audiences.”
news.com.au has a monthly audience of over 10 million and realestate.com.au has a monthly audience of over 8.6 million according to Nielsen Digital Content Ratings, June 2019.