Network 10 this week announced a partnership with data management platform Lotame as it continues to accelerate the roll out of its data solutions.
The partnership gives 10 access to Lotame’s extensive third-party data sets, one of the biggest in the world, delivering depth in audience targeting.
Network 10’s director of 10 Interactive Christian Williams said: “We’re continuing to invest in our digital platforms, 10 Play and 10 Daily, to attract our key under 50s audience into our ecosystem. We’re seeing audiences across these platforms growing at an exceptional rate.
“We want our data solutions to be best-in-class and Lotame is one of the world’s best in its field. Our partnership with Lotame means we can leverage their more than three billion additional audience profiles with our existing data set, giving advertisers the opportunity to create deeply targeted and relevant campaigns with us, at scale. It’s another key milestone as we charge toward executing our full data strategy.”
Lotame’s clients include IBM, Ticketek, Annalect and Omnicom Media Group.
“Audience data quality is a growing challenge for the industry. At Lotame we’ve always focused on helping marketers harness the power of highly curated audience data, whether it be 1st, 2nd, or 3rd party data, to fuel relevant and personalised experiences,” said Luke Williams, managing director, ANZ, Lotame.
“By partnering with Network 10, we look forward to helping them leverage their valuable data to build rich audience segments for agencies and clients.”
Network 10’s partnership with Lotame follows recently announced partnerships with real-time data customer solutions company Tealium and data technology agency Venntifact.