Netflix launches ‘Tudunny’ pop-up in response to YouGov findings

Netflix introduces Tudunny pop-up

According to YouGov 21% of Australian audiences admit to watching Netflix while in the restroom.

Netflix has launched a pop-up experience aimed at Aussie viewers. The “Tudunny” mixes the streaming sites‘ familiar “tadum” intro sound synonymous with its content, with the Australian slang term for toilet, “dunny”.

The launch follows the release of research findings conducted by YouGov, which revealed that 21% of Australian audiences, approximately 2.8 million individuals, admit to watching Netflix while in the restroom.

The Tudunny pop-up features selfie-friendly spots inspired by popular shows Emily in Paris Squid Game, as well as local success Heartbreak High, complete with working toilets.

Netflix's Heartbreak High Tedunny

Netflix’s Heartbreak High “Tedunny”

According to the findings from YouGov Living Consumer Intelligence data prepared for Netflix, 68% of Australian viewers report they have access to Netflix in their households. 

The global streaming platform is closely followed by other international giants, such as YouTube (63%), Disney+ (38%), and Amazon Prime (34%).  Australian platforms followed with Stan (23%), Foxtel (19%), Binge (15%) and Paramount+ (14%) and behind those were Apple TV (17%) and BritBox (4%). 

The research revealed that 68% of Netflix users also used at least one other streaming platform, while 28% opted against Netflix in favour of other sites, and 6% only used Netflix.

See also: Netflix and YouTube remain top choice for Australian audiences: YouGov

The YouGov findings showcase Australia’s growing appetite for streaming services, with viewers spending approximately 13.6 hours a week streaming shows and films.

The research also revealed that Australian viewers estimate they spend approximately $240 a year on streaming services, which equates to an estimated $1.27 billion fan economy. 

The findings and activation coincide with the launch of Hubbl, Foxtel’s attempt to ease the hassle of managing multiple streaming subscriptions by bringing 18 apps together on one streaming device.

See also: Hubbl reveals pricing for puck and TV, plus details of retail partners

As it battles for market share, Netflix has also signalled its desire to create more local partnerships as it moves to increase its subscriber numbers by adding value to its service as the battle for audiences steps up this year.

In January, Netflix announced a partnership deal with AGL Energy, which gives the energy company’s customers access to Netflix Standard with Ads. 

See also: Netflix signals more local partnership deals as it readies to battle for market share

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