Brands face greater scrutiny from consumers to deliver more effective services and bargains as economic pressures continue, according to Meltwater’s Ross Candido.

Candido, the VP of ANZ and SEA at Meltwater, told Mediaweek, that the rising cost of living has heightened community expectations and placed greater pressure on brands to tailor marketing and sales strategies to address changing consumer behaviours.

Brands need to understand and respond to growing sensitivity towards prices and the subsequent uptick in bargain hunting and consumer preferences for value-based purchasing, discounts or sale events.

“Understanding social sentiment has never been more critical. During challenging economic times, communities want to be assured that they are heard, and initiatives are being created to alleviate the concerns and difficulties they are facing.

“Trust indicators are under scrutiny, and the Australian population’s tolerance is certainly being tested, although events such as the Matildas’ success story have certainly provided a more than welcome break, giving the country’s sentiment a boost,” he said.

Candido said that brands should ensure their messaging reflects social sentiment during this time. “Using these insights is a valuable opportunity to engage with consumers effectively in this environment,” he added.

The data explosion

Candido has worked at the online media monitoring company for over 15 years and believes the category has changed rapidly thanks to the growth and volume of media data and AI.

“Tracking one billion pieces of content daily would have been inconceivable ten years ago. We can only expect it to grow across more channels. Therefore, addressing the complexity of this unstructured data from various sources is both an opportunity and a challenge.

“For those who can strategically understand and uncover key insights that are of value to them in as close to real-time as possible, it provides a competitive edge,” he said.

Candido noted that the development and integration of AI are critical as organisations try to make sense of millions of data points across multiple channels.

“Take the example of the Canadian Bushfires. At its height, Meltwater was tracking and summarising 1.5 million mentions just on this topic.

“Having access to AI-enabled summaries of this data through Meltwater provided Rescue Services and Government Agencies with a clear overview of the key conversation drivers across various social conversations and mainstream media reports,” he added.

Candido noted that with AI, the Canadian authorities could easily see what was driving positive outcomes and then amplify it via their own social channels to increase support. They were also able to identify the negative drivers that needed to be addressed with the most urgency.

“Prior to AI, analysing and interpreting that volume of data would have taken large analyst teams weeks to process, at which point the insights gleaned would be too stale to action,” he said.

The growing climate change and ESG conversation

Of the wide range of conversations and issues across the industry, Candido said climate change and ESG is evolving rapidly as consumers show greater interests, which has significant implications on Australian businesses.

“We have tracked over 100 million unique references to ESG topics in just the last six months,” he revealed.

Climate change has wide-reaching effects across different industries, such as mining and energy, as it introduces environmental impact and sustainability criteria. Candido also noted that agriculture is, in turn, impacted by concerns around droughts, and tourism faces the risk of bushfires returning.

The online media monitoring company designed an ESG Insights dashboard to help businesses keep track of conversations surrounding ESG. This dashboard allows companies to measure and gauge public sentiment on social media concerning how various ESG pillars view their brands.

“By monitoring and responding to these sentiments, organisations can align their strategies with public expectations and work towards more sustainable practices,” Candido said.

The outlook for ANZ and SEA markets

Candido’s role as VP of Australia and New Zealand expanded in 2022 to include Southeast Asia, in which he oversees various departments and functions, from sales and marketing teams to local product development. As part of his responsibilities, he orchestrates cohesive strategies across these departments and ensures alignment with the overarching goals of ANZ and SEA.

“While we receive global directives from Meltwater’s HQ, we recognise the importance of adapting our strategies to reflect regional nuances.”

He said their Australian customers are well versed in using traditional media to monitor and manage brand reputation. However, he noted that the media landscape is changing rapidly, and social media plays an increasingly important role in marketing and communications.

“This presents a big growth opportunity for Meltwater to equip our customers to better leverage social media insights with traditional media to drive key business and campaign decisions,” he said.

Candido said Meltwater’s vision is to harness traditional and social media data to empower their customers to make informed decisions and unlock their competitive edge. He added that they execute this by tailoring strategies to the local markets and executing through the local teams on the ground.

Looking to the year ahead, Candido shared that his goal is to create value in the Australian economy and its communities.

“Whether that means supporting our customers in their roles and helping them achieve more success, nurturing and hiring local talent and playing a hand in developing their careers or giving back to the communities that have welcomed my family.

“I’m a big believer that change starts with me, and I’m committed to creating opportunities for others. If I can do that well, then I’m doing my job,” Candido added.

In a move to address the potential pitfalls of AI-powered recruitment, Diversity Council Australia (DCA) has released The Inclusive AI at Work in Recruitment Employer Guidelines, the culmination of a three-year research project in collaboration with Hudson RPO and Monash University.

The report focuses on the critical role of AI in reshaping the recruitment landscape, noting that its use in Australia has nearly doubled in the past year, with a projected spending increase to $3.6 billion by 2025. However, the report also underscores the risks of perpetuating biases and inequalities unless deployed with an inclusive approach.

Lisa Annese, CEO of Diversity Council Australia, highlighted the nuanced impact of AI-powered recruitment tools to Mediaweek, stating, “The effect of AI-powered recruitment tools on an organisation’s diversity largely depends on how this technology is deployed and how inclusive their workplace is to begin with.” She cautioned against the potential negative consequences in industries already struggling with diversity, such as advertising and media.

Annese’s insights from the extensive research underscored the need for a holistic approach to diversity and inclusion before incorporating AI tools. She added, “If your organisation’s D&I maturity is low to begin with, introducing AI tools will likely lead to more of the same, if not worse and at scale.”

The guidelines, encapsulated in a 5-step process called T.R.E.A.D. (Team Up, Reflect, Educate, Acquire, Decide), offer a comprehensive framework for employers to navigate AI recruitment responsibly. Annese remarked, “These guidelines will help provide employers with the tools they need to take advantage of this incredible technology in a way that reduces bias and helps foster a more inclusive and diverse Australian workforce.”

Acknowledging the potential impact on the advertising, media, and marketing industry, Annese emphasised the need for a robust, evidence-based strategy, commenting, “There is no silver bullet when it comes to fostering a more inclusive and diverse workforce.” She elaborated on the guidelines’ contribution, describing how they should be integrated as part of a holistic approach to inclusive recruitment.

In supporting DCA’s research, Hudson RPO CEO Kimberley Hubble echoed the importance of purposeful and careful use of AI, noting, “DCA’s three-year research program found that AI-powered recruitment can be a double-edged sword regarding workforce diversity.” She expressed pride in supporting evidence-based guidelines that provide practical advice for using AI inclusively.

As organisations grapple with the evolving landscape of recruitment, DCA’s Inclusive AI at Work in Recruitment Employer Guidelines stand as a crucial resource for fostering diversity and inclusion in the age of artificial intelligence.

See Also: From TV to AI-powered advertising: navigating the evolution of media

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Top Image: Lisa Annese

Deb Knight started her last week on air as host of the 2GB afternoon show with an explanation.

“I have some personal news I would like to share with you,” she told listeners shortly after the program started on Monday afternoon. “I had hoped you would hear it from me first. As you may have seen in the paper yesterday, I am stepping back as host of afternoons.”

Knight woke on Sunday to a Sunday Telegraph scoop that said: “Hunt on for new arvo DJ as 2GB set to bone Deb Knight”.

“I’m not however leaving 2GB,” Knight further explained to the audience.

See also: Confirmed – Deb Knight to depart 2GB Afternoons, taking on new role at Nine Radio

The decision that triggered Deb Knight’s move

A key factor that hadn’t yet been revealed that triggered the 2GB host shuffle was that the host of the daily evening program Money News, former Sky News Business anchor Brooke Corte, had told Nine Radio boss Tom Malone that she wasn’t ready to return from maternity leave.

Recent ratings of the 2GB afternoon slot were also a factor. Hosting an afternoon show on a talk station is the hardest gig in radio. Just look at the ratings for any talk station – commercial or ABC.

Tom Malone and his head of content Greg Byrnes were then faced with finding a new regular host to take over from interim host Scott Hayward. The answer they came up with for Money News was Deb Knight, as she explained on Monday:

“In fact I’m taking on a new, broader network role. I have been appointed to a new position as the new national host of Money News which is heard at 7pm around the country. Here on 2GB in Sydney [plus] 4BC in Brisbane, 3AW in Melbourne and 6PR in Perth.”

Knight then explained why she and her bosses thought it would be a good match.

“I hosted the Financial Review Sunday show on Nine TV a few years back so I have experience in the finance field which I will bring to bear in this new role.

“Scott Hayward [the current Money News host] will continue to play a large part in Money News. I will remain very much a part of the station and part of the Nine Radio Network.”

Deb Knight will be busy next year

Knight also detailed her other projects in addition to hosting Money News.

“I will also be involved in some new podcast projects and you will still see me on the tele. I will still be hosting Saturday A Current Affair and I will still be filling in for Ally Langdon as well as some other TV hosting duties in the New Year.”

After a short break starting at the end of this week, Knight will be back at the end of November to host the summer edition of A Current Affair.

Knight continued yesterday: “I will be continuing as a columnist for 9Honey and Nine.com.au where you will be able to read my regular articles I post online.

“I am not out the door by any measure. I am just stepping through a new door, here on the radio at least. I will be doing that after the Christmas break.”

Daily radio comes to an end this week

“Stepping back from afternoons is not easy. I love this show. It’s been a real privilege for me to keep you informed as we have done through breaking stories, of course through Covid.

“It’s been a lot of fun as well keeping you entertained. I’m very proud we have brought you a lot of big-name guests including the likes of Sir Cliff Richard, Sir Rod Stewart, rock royalty like Kiss, Spandau Ballet, Emma Thompson, Jamie Lee Curtis. Brilliant Aussies like Baz Luhrmann, Bryan Brown and Jimmy Barnes, who is a regular contributor here to Afternoons.

“My team and I have worked very hard to bring you the best guests we possibly can and the best show we possibly can. We have all done that each and every day for the past four years.

“I’m proud of my work here on afternoons and I am so proud of the small team I am lucky enough to work with and call not just my colleagues, but my dear friends.

“Best of all though from this job is the connection with you. The heartwarming stories I get to hear every day. The likes of Bill and Beryl, the brother and sister who have reunited after searching for each other all of those decades. And people like Yabbie, the wonderful Aussie larrikin who we lost last year. Yabbie who made us all laugh and then made us cry after we learnt of his passing.

“I will very much miss you my afternoons family. This new role will allow me to spend some more time with my own family.

“I don’t swan in here at five minutes to midday every day. I am a hard worker in here early and I’m up late at night prepping for the show. I have missed too many school drop-offs and pickups over the years. I do often put work first, so I am very much looking forward to being able to be there a lot more for my own family. My kids and my husband Lindsay, who always has my back through thick and thin.

“I thank you for the wonderful messages I have already received. It does mean a lot. Thank you to those who have been reaching out. I value our afternoons family greatly. Right now I do have a show to do and I will keep doing the best show I possibly can.

“I will be finishing here on Afternoons a little earlier than anticipated. I will be finishing up at the end of the week.”

This weekend, the Australian box office made $7,198,401, down 4% from last week’s $7,442,830.

Top Five

It was an action-packed weekend for movie-goers with the highly-anticipated opening of Walt Disney’s The Marvels. While it’s sitting pretty at number one — bringing in $3.21M in its first week of release — worldwide, it has delivered some disappointing results.

The franchise gained huge success with Ant-Man and the Wasp: Quantumania earlier in the year (opening at $249.7M worldwide); however, its latest instalment delivered just $110M. On a $250M budget, here’s hoping these figures will pick up.

Taking the number two spot this week was Universal’s Five Nights at Freddy’s, bringing in $1.31M nationally (down 54%) taking its overall cume to over $12.19M in Australia.

Coming in third for its fourth week at the cinema was Paramount’s Killers of the Flower Moon, which took $602K, down 45% from last week.

For its fifth week at the box office, Trafalgar Releasing’s Taylor Swift: The Eras Tour still had fans donning their colourful best. The concert flick took $366K over the weekend, down 67% from last week.

Finally, rounding out the top five was the new Indian flick Mindblowing’s Tiger 3, bringing in $337K in box office takings.

Top 6 – 10

Other films in the top 10 this week were Stop Making Sense (Remastered)(debut), Freelance (debut), Dumb Money, PAW Patrol: The Mighty Movie and Universal’s The Exorcist: Believer.

Releasing this week

Thanksgiving, Saltburn, Hunger Games: The Ballad of Songbirds & Snakes, Last Suspect, Sapta Sagardaache Ello Part B and Be My Family.

TOP FIVE

1. The Marvels – $1,943,936

Carol Danvers, aka Captain Marvel, has reclaimed her identity from the tyrannical Kree and taken revenge on the Supreme Intelligence. However, unintended consequences see her shouldering the burden of a destabilized universe. When her duties send her to an anomalous wormhole linked to a Kree revolutionary, her powers become entangled with two other superheroes to form the Marvels.

The film grossed $1,943,936, averaging $2,670 over 728 screens.

2. Five Nights at Freddy’s – $1,314,174

A troubled security guard begins working at Freddy Fazbear’s Pizzeria. While spending his first night on the job, he realizes the late shift at Freddy’s won’t be so easy to make it through.

The film grossed $1,314,174, averaging $3,495 over 376 screens and has made $12,192,919 in Australian cinemas to date.

Earlier in the year, the IMAA launched its Female Leaders of Tomorrow programme as part of its commitment to fostering long-term diversity and inclusivity across independent media agencies nationally.

The six-month IMAA programme aims to create a support network between accomplished industry leaders and their mentees by matching senior staff with up-and-coming women in indie media agencies for knowledge-sharing and professional development opportunities.

One of the IMAA mentors involved in the programme is Mark Fairhurst, executive general manager at QMS.

What’s the most important/best piece of advice you’ve received during your career?

Four pearls of wisdom have resonated with me over the years:

• When people shake your hand, they should get all of their fingers back. The power of trust
• Blowing somebody else’s candle out doesn’t make yours burn any brighter.   
• If in doubt….do something!
• This year’s great is next year’s hygiene factor…..what’s next?

Did you have a mentor and what did they teach you?

I have worked with a lot of amazing people I would call mentors. It’s important to remember that nobody is perfect and everyone has blind spots, insecurities and behaviour patterns. Me included!

In my case, I am a keen observer and seeker of the truth.  I believe this has allowed me to take some great lessons and experience from every leader I have worked with… things that have shaped me and things that I hope I have left behind.

Great mentors in my life have demonstrated the following traits that have lifted my performance, confidence and motivation:

1. Trust, respect and authority/freedom.  Believing in someone has incredible power
2. Responsibility/accountability always came with the authority to make it so
3. Performance analytics and the truth will set you free. That is. If you can’t or won’t measure it, how can you manage it?
4. Momentum is where the magic is….understand the ingredients
5. Don’t confuse ambition with ability.  Know your craft and your business. Teams can always spot a lightweight leader who doesn’t add value.

What does mentoring mean to you and why is mentoring important?

To me, mentoring is, in a lot of ways, about helping the mentee find perspective and clarity.  The process of listening, observing and asking questions can lead to light bulb moments and shape future pathways.

My mentors not only provide a sounding board and the occasional wake up call, but are also an enduring reminder of who I am, what I stand for and how far I have come.  That belief and encouragement is often the special sauce that gets me through the next challenge.

Why is it important to have more women leaders in the industry?

I have worked with some incredibly talented and successful women and benefitted greatly from the experience.  As a consequence, I definitely have a bias.  However, rather than a gender choice, my focus has always been on the individual attributes of capability, commitment, collaboration, resilience and what I call ‘engine size’, that is, the ability to dig deep, find another level and strive to win.

In general and as Yoda said…..’Balance in all things is the key.’ 

Diversity, in any way you look at it, delivers superior outcomes, while too much of one thing creates toxic culture and “group think” stagnation.

For me personally, I grew up in a male dominated media world and witnessed the good, the bad and the ugly.  Fortunately, I had the privilege to work for a wonderful leader named Pamela Lohse early on in my career.  Pam was tough, courageous and set a high bar for human behaviour, respect and performance.  Pam believed in me and helped me broaden my perspective. She helped me to see that good performance and diversity of experience was way more important than simply being liked, entitled or protected. 

What’s on your business reading and podcast list?

Financial Review to start every day, Sun Tzu for strategy, The Five Dysfunctions of a Team –by Patrick Lencioni and Way of the Warrior Kid by Jocko Willink – I have two sons. These are books they relate to.

See Also: IMAA Female Leaders of Tomorrow Mentors: Torrens Uni’s Gaye Steel

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Top Image: Mark Fairhurst

Hearst Magazines International announced the relaunch of Men’s Health Australia and Women’s Health Australia under a multi-year licensing agreement with Switzer Media Group. Switzer Media Group, in partnership with Hearst and known for publishing Harper’s BAZAAR Australia and Esquire Australia, is set to revive these health and wellness titles.

Jonathan Wright, Hearst Magazines international president, and Alex Switzer of Switzer Media Group made the announcement.

See Also: Switzer Media & Publishing announces the relaunch of Esquire

Said Wright, “I am pleased to further our partnership with Switzer Media Group as Hearst relaunches Men’s Health and Women’s Health in Australia.

“The return of the brands to this key market, providing robust digital experiences and service to health and wellness enthusiasts, is another example of our commitment to editorial offerings that serve audiences globally.”

Switzer added, “We feel privileged to build upon our collaboration with Hearst Magazines as we add Men’s Health and Women’s Health to our growing global portfolio.

“The brands occupy a unique position in the Australian media landscape as a trusted source of premium health, fitness, and lifestyle content, offering accessible, tangible templates for a high-quality life.”

Launching later this month at menshealth.com.au and womenshealth.com.au, the revitalised digital offerings for both publications include enhanced monthly digital covers, daily on-site and social media content, and high-value VIP programs for subscribers.

The appointment of senior editorial positions for each title will be disclosed in the coming weeks, and both brands will establish an advisory panel of respected industry experts to consult and reinforce their authority in the health and wellness space.

Men’s Health, which marks its 35th anniversary later this year, wants to inspire men to be stronger, faster,  better, more authentic versions of themselves.

Rooted in the belief that “wellness changes everything,” Women’s Health aims to be a go-to resource for  women ready to make positive, healthy changes in their lives.

See Also: Paragon Media shutters Men’s Health and Women’s Health magazines

Nine has signed an exclusive new broadcast deal that will see the Women’s rugby league shown exclusively on the 9Network from 2024.

Alongside the men’s series, Women’s State of Origin will be played over three games for the first time in history, with every Origin fixture exclusive, live and free on the 9Network until 2027.

The 2024 Women’s Origin series will begin during prime time on Thursday night, May 16, ahead of Magic Round, with games two and three to be played on Thursday nights following the opening two men’s games. 

Nine’s Wide World of Sports will showcase every game of the 2024 NRLW competition, 45 game NRLW season played over nine rounds, live and free on the widest-reaching platform in the country. 

Every Origin and NRLW game will be available for free to stream anywhere and anytime on the 9Network and 9Now from Thursday, July 25.

Mike Sneesby, Nine CEO, said: “Women’s rugby league continues to flourish, and we’re thrilled to showcase the pinnacle of the code, State of Origin, with exclusive, live and free coverage here on Nine all the way through until 2027. 

“The NRLW has risen rapidly in recent years thanks to superstars like Millie Elliot, Tamika Upton, Ali Brigginshaw and Isabelle Kelly. Nine’s Wide World of Sports will be there for every NRLW game in 2024, all live and free, as we watch the new generation emerge and put their incredible talents on display.”

As part of the NRLW programming there will also be a dedicated weekly women’s rugby league show, NRLW Wrap, on 9 and 9Now. Also returning every week for the season is the NRLW WEEKLY podcast hosted by Marlee Silva and Ruan Sims.

Nine’s commentary lineup for the 2024 NRLW season will feature former Jillaroos Ruan Sims and Allana Ferguson, hosts Emma Lawrence, Danika Mason and newcomer Marlee Silva, plus Roosters captain Millie Elliot, along with support from the entire Wide World of Sports rugby league team, featuring Billy Slater, Andrew Johns, Cameron Smith, Darren Lockyer and Brad Fittler.

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Top image: Tamika Upton and Millie Elliot

Starcom Australia and SCA have teamed up with Zooper Dooper to take the brand’s new Space Freeze no-sugar product into space.

The launch, which will take place on Zooper Dooper Day – the first day of summer (1 December) – will see a pack of unfrozen Zooper Doopers propelled into the sky to see the height at which they freeze.

It will be broadcast by SCA’s Hit Network across radio, social media and the LiSTNR digital audio app.

In the weeks prior, radio host and comedian Tommy Little of Hit’s national Carrie & Tommy Drive show will be ‘training’ the pack of Zooper Doopers on air to ensure they are ready for their space odyssey. He will also be sharing in the action of blast off day, providing commentary for Hit Network listeners. 

Listeners will be invited to visit the Zooper Dooper Space Freeze website throughout November to participate in a competition to guess the exact height at which the ice poles will freeze. Those who enter will go into the running to win $10,000 and a one-year supply of Zooper Dooper Space Freeze no sugar, with the winner to be announced live on air on the Carrie & Tommy show.

Jennifer Perry, Zooper Dooper marketing manager, said: “We’re so excited to celebrate Zooper Dooper’s newest no sugar product – Space Freeze – by sending it to space to see what height it freezes! Having this launch take place on Zooper Dooper Day is perfect timing as Aussies have just begun gearing up for the warmer months ahead and can get their hands on their beloved summer treats.”

Marcus Morris, Starcom Australia client service director, said: “Zooper Dooper has long been an iconic part of the Australian summer. We are delighted to be able to partner with SCA to create hype and excitement around the Zooper Dooper brand on a national scale in the lead-up to National Zooper Dooper Day, delivering something quite literally out of this world.” 

Victoria Young, SCA Melbourne head of radio sales, said: “This was a Zooper Dooper fun activation to be a part of. Our Hit audience is a perfect fit for the Zooper Dooper consumer and Carrie & Tommy will bring their unique take and humour to the competition to engage their large national audience, with the added bonus of the winner being announced on air!”

Beauty brand MECCA has joined forces with Missing Perspectives, a media company and newsroom featuring a global network of accomplished young female reporters and content creators. This collaboration aims to curate impactful content for MECCA M-POWER, the brand’s social impact platform.

Founded in 2021 by Phoebe Saintilan-Stocks, Missing Perspectives addresses the underrepresentation of young female reporters in the news industry and the inadequate coverage of issues impacting young women worldwide. Alongside editor-in-chief Hannah Diviney, the company has built a diverse global network, reaching over one million people monthly across over 120 countries, particularly during high-profile events such as the FIFA Women’s World Cup.

Recognising the influence of Missing Perspectives, MECCA engaged in a collaboration resulting in the curation of over 50 pieces of content for MECCA M-POWER. This includes various formats such as reporting, opinion pieces, and social content, all aligned with MECCA M-POWER’s objectives to enhance opportunities for women and girls through education, economic participation, and overall well-being.

The curated content covers diverse topics such as positive masculinity, perspectives from young women on the frontline of climate change, op-eds from Diviney, and interviews with women and creators from over 15 countries.

MECCA Leadership Conference feat. Hannah Diviney, Missing Perspectives

Executive director of MECCA M-POWER, Lisa Keenan, emphasised the significance of elevating the voices of women in journalism, “The media is such an important and yet often abused tool of influence in our society. Raising the voices of women, and especially young women, in journalism is critical to ensuring that the news we receive is balanced and actually representative of society as a whole.

“Missing Perspectives has built an incredible network of young journalists, all of them with real world experience and real stories to share. We are thrilled to be able to hand them a microphone.”

Missing Perspectives founder, Phoebe Saintilan-Stocks, underscored the alignment of values in the partnership with MECCA, emphasising the shared  commitment to providing a voice for young women globally. Said Saintilan-Stocks, “Our purpose is to provide a voice for young women around the world, so partnering with impact-driven brands such as MECCA really helps us to utilise our network of young female reporters and content creators to drive meaningful content and ultimately, social change.

“Our mission is simple – to ensure that young women are heard loud and clear to positively influence change and achieve equality and opportunity – all values at the core of M-POWER. We’re so excited to be collaborating with MECCA towards this mission.”

The collaboration with MECCA is part of a series of initiatives by Missing Perspectives, focusing on meaningful partnerships with brands that resonate with young women. Missing Perspectives is also set to launch its Missing Perspectives Directory this month – a pioneering SaaS product connecting newsrooms, brands, and media enterprises with young female reporters and content creators.

See Also: Heavy Hitters SXSW episode 4: Pinterest’s Lottie Laws and Mecca Brands’ Hannah Fillis

Cricket Australia has chosen SuperCoach, News Corp Australia’s widely embraced fantasy sports franchise, as the official fantasy sport game for the KFC Big Bash League (BBL). Since its initiation in 2018, KFC SuperCoach BBL has become an integral part of the Australian summer cricket series, attracting a substantial number of participants for the annual competition.

Paul Zines, head of fantasy sports at News Corp Australia, said of the enduring relationship with Cricket Australia, “We’ve had a longstanding  partnership with Cricket Australia, and this year we are thrilled to announce SuperCoach as an official fantasy partner of the BBL. 

“Cricket is one of the fastest-growing fantasy sports, so it’s a fantastic opportunity for SuperCoach  and the BBL to be at the forefront of that growth, with this partnership enabling us to reach more  cricket and fantasy sport fans.”

The marketing campaign for KFC SuperCoach BBL focuses on showcasing the diverse ways people can play and enjoy the game, emphasising a light-hearted tone and the new tagline, “Play your way.” The comprehensive campaign spans television, radio, print, digital, and social media platforms.

KFC SuperCoach BBL, a free and entertaining fantasy game, offers Australians the chance to win various awards, including weekly cash prizes, vouchers, and the coveted bragging rights within mini-league competitions among family, friends, and colleagues.

With over 620,000 registered cricketers in Australia and the presence of stars like Harry Brook and Quinton de Kock, News Corp Australia aims to make this year’s KFC SuperCoach BBL the most significant and enjoyable yet.

Mike ‘Mr Cricket’ Hussey returns as the KFC SuperCoach BBL ambassador, collaborating with the News Sport Network editorial team and back-to-back winner Adam Langley to provide tips, advice, and guidance for participants.

Alistair Dobson, Cricket Australia’s general manager for Big Bash Leagues, expressed his enthusiasm: “SuperCoach is a  fantastic way to grow and engage with our large BBL fanbase and we are thrilled to continue the  partnership.  

“The KFC BBL is an exciting part of the Australian cricket summer, and we encourage all fans to  be part of the action by signing up to play SuperCoach this season.”

Registration for KFC SuperCoach BBL is now open, with the season commencing on Thursday, December 7 2023.

See Also: Cricket Australia speeds up with launch of FAST channel on Samsung TV Plus

The New Daily is marking its ten years since it was launched.

Bruce Guthrie and Garry Weaven co-founded the independent news website in 2011 after they saw an opportunity to provide the public with a new, free, and independent online voice they could trust amid massive digital transformation.

The pair teamed up with Paul Hamra, Solstice Media CEO and current managing director of The New Daily, and Private Media Chair Eric Beecher, and in 2013, The New Daily was launched.

Guthrie said: “I’m proud we’ve become part of the media conversation and landscape, which is no small achievement given how many competitors have come and gone over the past ten years.

“A major plank in the design of The New Daily had to be independent news coverage that the public could trust. This is why we wrote a charter of editorial independence that remains one of our guiding principles.”

Bruce Guthrie

The news site features some of Australia’s most respected experts and journalists, including Alan Kohler, Michael Pascoe, Paul Bongiorno, Julia Banks, Simon Kuestenmacher, Madonna King, and Kirstie Clements.

It has also been accoladed for its journalistic success. Samantha Maiden won a Walkley Award for her scoop on then prime minister Scott Morrison’s Hawaii trip during the 2020 bushfires, and Michael Pascoe’s reporting on the Robo Debt scandal and Lucie Morris-Marr’s coverage of George Pell’s landmark trial also won awards.

The New Daily was initially launched with a unique ownership and funding model backed by foundation investors AustralianSuper, Cbus, Care Super, HESTA, LUCRF and Industry Super Holdings. It also relied on revenue from advertising on the site. As a result of successfully growing its audience and revenue overtime, The New Daily is approximately 75 per cent self-sufficient today.

To celebrate 10 years of independent reporting, The New Daily will release a suite of engaging content in digital and video format including a series of reports by The New Daily demographer Simon Kuestenmacher on what the next 10 years will look like for Australia.

By Darren Morton, Victoria and SA sales director, Quantcast

The journey from selling traditional television advertising to embracing cutting-edge AI and machine learning technologies, while remarkable, has also resulted in an industry distracted by tech rather than focused on outcomes.

As I reflect on my 15-year career, I can’t help but notice how I’ve come full circle, with the hottest digitally transacted inventory now being BVOD (Broadcaster Video on Demand). This evolution has sparked not only the rapid adoption of AI in our jobs but also a contemplation on the role of AI in media, the essence of our profession, and where we should focus our efforts.

The rise of AI in media

Over the past decade and a half, the media landscape has undergone a profound transformation. In earlier days, the industry primarily revolved around selling linear television advertising. Fast forward to today, and programmatic digital advertising, underpinned by AI and machine learning, dominates the market.

These technologies have driven a relentless pursuit of speed, cost-efficiency, and proof points. However, in this race towards technological supremacy, we must not lose sight of our core purpose.

AI and machine learning have also rapidly evolved and influenced what we sell and how we sell it. But while new technologies are fascinating, focusing too much on new capabilities can sometimes distract us from our primary mission: delivering meaningful business and marketing outcomes for our clients. It’s important to remember that AI exists to make us more efficient and to take the heavy lifting out of driving these outcomes.

The crux of our profession lies in understanding ‘why’ we do what we do and ‘to whom’ it matters. While programmatic advertising relies on AI and machine learning, these tools should be used for strategic planning, reaching the right audiences, media buying, and deriving measurable outcomes from advertising much easier.

Understanding the purpose of AI in advertising

In this scenario it’s crucial to recognise that not all AI or machine learning technologies are created equal, and that their core functions or purposes can vary significantly. Machine learning algorithms can be designed to specifically understand behaviours across the open internet and optimise for media metrics, while AI can now be used to develop creative in ads. The key lies in understanding the unique role AI plays in your organisation and why.

While it’s now essential to experiment with AI across all facets of our business and personal lives, the real benefits are already at our disposal. AI can streamline processes, allowing our human capital to focus on creative and strategic work. By leveraging AI’s capabilities effectively, we can enhance our ability to provide valuable insights, better campaign performance, and superior client service.

 AI and machine learning have fundamentally reshaped the media landscape, propelling us from singular ad placements to being able to create digital experiences that drive impact at scale, but it’s crucial not to lose sight of the facts: technology is only as good as the humans that make and use it.

By understanding the role and purpose of AI, we can strike a balance between technological advancement and human expertise, ultimately shaping a brighter future for the media industry.

See Also: Quantcast’s new Asia Pacific 2023 report explores the future of digital advertising and preparing for a cookie-less world

It’s Friday has announced the appointment of Heather Sheen as its head of strategy.

Sheen was most recently head of strategy at R/GA Australia, and before that role was the planning partner at DDB Sydney.

Sheen joins the independent creative agency with over two decades of industry experience. She has led the strategic thinking on major brands including Westpac, Transport for NSW, Amazon, Coca-Cola, and Nestlé.

Sheen is also multi-awarded, having picked up gongs from the Effies, IPA, D&AD, Cannes, AWARD and The One Show. She has also helped in progressing the industry, having served on diversity councils and regularly lecturing at AdSchool, CopySchool and Miami Ad School.

Pete Bosilkovski, CEO and founder of It’s Friday, said: “Heather is the perfect addition to It’s Friday’s leadership. She has had a non-linear path in strategic planning starting out as a creative, where she learnt how the power of strategy could unlock disruptive creativity.

“Great strategies are useless if they can’t be brought to life effectively and this is one of Heather’s strengths. Heather is a modern planner bringing with her a tonne of big brand experience like Westpac and Coca-Cola.

“Heather will be a great influence on our planning department and clients’ businesses. We are just thrilled to have her on board.”

Sheen said of her new appointment: “It’s Friday has experienced phenomenal growth over the past two years.

“I’m thrilled to be joining Pete, Vince, Jeremy, and the team at such a pivotal point in their journey. I can’t wait to get stuck into driving growth for both clients and the agency.”

Sheen’s appointment comes after the independent creative agency announced it won Sydney Water following a competitive pitch.

Bosilkovski said at the time: “It was only three years ago that Sydney’s biggest ever drought finally ended, and now as we face the return of El Nino, our great city is vulnerable once again.

“It’s an honour to partner with Sydney Water to create an advertising campaign that will make a difference at a time when it’s never been more important.”

See also: It’s Friday wins Sydney Water, conservation campaign to follow

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Top image: Heather Sheen

The IAB has invited the industry to contribute to the script for the fundraising pantomime Addy Lala and the MOOD Tea Thieves.

With just three weeks until the premiere of the production, the industry has been invited to pitch a topical joke or snappy amusing one liner about the media and advertising industry before Friday 17th November for a chance to win one of two double passes.

The IAB noted that the jokes should be spicy but well-meaning, with the best two will find their way into the Addy Lala script.

The opportunity follows changes to the cast, with five industry executives stepping into star in the pantomime.

Taking over the role of Santa is founder and chairman of Atomic 212°, Barry O’Brien, and Paul Sigaloff, chief revenue and growth officer at oOh! is Beach, a media salesperson who just wants to be outdoors. Chloe Hooper, founder of BareFeat and Amelia Ward, digital leader at Index Exchange play Rock Fitson and Tyronne Blunt, marketing scientists with an opinion or three, and rounding out the cast is Aimee Edwards, B&T journalist who plays Scoop, a trade media journalist with a transformative journey.

They join fellow cast members Nicole Bence, Peter Horgan, Aimee Buchanan, Vanya Mariana, Sam Buchanan, Casey Martin, Olivia Scott, Ricky Chanana, Roger Dunn, and Paul Kent.

Limited tickets are still available for the pantomime which will run for one night only in Sydney on 5th December. All in the industry are encouraged to come along with all profits from the production going towards MOOD Tea initiatives to help young people better manage their mental health.

Gai Le Roy, CEO of IAB Australia, said: “With just a few weeks till our premiere, you may hear some of our most well-known industry leaders practicing their lines, trying on costumes and warming up their vocal cords.  Feel free to encourage them and make sure you come along for this once in a lifetime event.”

The production will have all the hallmarks of a classic pantomime with lush costumes and a humorous look at our industry and the themes of 2023. It will tell the tale of a poor young media sales rep, Addy, struggling to meet targets. One day Addy overhears a group of peers with a magic phrase that may just change her chances of success. 

Chris Freel (CEO of UnLtd) and Gai Le Roy (CEO of IAB Australia) are the co-producers of the show.

See also: IAB Australia unveils cast of Adland’s first ever industry pantomime “Addy Lala and the MOOD Tea Thieves”

• Fans tune in to double episodes of Home and Away
• Big Brother up 41% in Total TV

Overnight TV Ratings, November 13

Primetime News
Seven News 901,000 (6:00pm) / 911,000 (6:30pm)
Nine News 720,000 (6:00pm) / 740,000 (6:30pm)
ABC News 552,000
10 News First 183,000 (5:00pm)/ 134,000 (6:00pm)
SBS World News 137,000 (6:30pm)/ 123,000 (7:00pm)

Daily Current Affairs
A Current Affair 618,000
7.30 514,000
The Project 168,000 6:30pm / 262,000 7pm

Breakfast TV
Sunrise 206,000
Today 191,000
News Breakfast 150,000

Share summary

It was a close race to the top on Monday night as Seven won with a network share of 26.7% while Nine had a primary share of 17.8%.

Seven also had a primary share of 26.7% and Nine had a network share of 25.5%.

7Two has won multi channels with a 3.9% share.

Meanwhile, 10 took an 11.1% primary share and a network share of 17.8%.

Seven

443,000 began their evening in Summer Bay with Seven’s Home and Away. The first episode saw Justin and Rose fear for Leah while John reacted to the Surf Club’s verdict. Then, on Home and Away – Late, 352,000 saw Justin struggle with Leah’s decision.

Then, it was another instalment for Big Brother Australia in an all-new timeslot. This time last week, 274,000 tuned in for the season premiere; however, last night, 156,000 tuned in. During the episode, our housemates were rocked by the unexpected arrival of two super hot intruders – Bella and Teejay. Annaliese was then evicted.

87,000 then stayed on for S.W.A.T.

Nine

Nine’s A Current Affair (618,000) put the spotlight on world-leading melanoma pathologist Professor Richard Scolyer AO who has been announced as the NSW 2024 Australian of the Year alongside Professor Georgina Long AO for their pioneering melanoma treatment.

Then, 316,000 watched My Mum Your Dad. It was a dramatic 24 hours at the retreat and eleven parents remained in search for love. Since Boss’ shock decision to leave, one Mum had to go to even out the numbers. The kids decided that Donna would be the one to go given she had not yet made a connection.

Million Dollar Murders followed for 185,000. The series looked at what has become one of W.A.’s most enduring and heartbreaking mysteries. The case of Gerard Ross, an 11-year-old who vanished while on a family holiday.

Reported Missing was up next with 93,000 tuning in.

ABC

514,000 watched ABC’s 7.30 explore the government’s response to the Robodebt royal commission. Plus, the program looked at how in Canberra, lobbyists outnumber the politicians they seek to influence.

504,000 then watched Australian Story. In last night’s episode, we met the violin virtuosos from Brisbane who ditched a classical career to create an online music comedy act. Now Brett Yang and Eddy Chen have gone viral and are playing sell-out concerts.

Evacuation followed for 300,000. When allied forces began to return home from Afghanistan, the Taliban started taking back parts of the country. A small team of British military were then sent out to prepare for a possible evacuation.

347,000 also tuned in to Media Watch.

10

On 10, The Project (168,000 6:30pm / 262,000 7pm) looked at how Iceland is on alert as scientists predict an imminent volcano eruption and spoke about how, as the situation in Gaza worsens, it’s estimated a child is dying every 10 minutes. Host Sarah Harris became emotional while discussing the story.

Dessert Masters then followed for 477,000. During the episode, the all-star contestants needed to make a dish that wasn’t what it seemed inspired by Amaury Guichon’s insane and famous lifelike dessert masterpieces. Both Andy Bowdy — who made a dessert that looked like dirt in a dustpan — and pink mohawk sensation Anna Polyviou — who made the most incredible lifelike hot dog out of sweet treats —  impressed Guichon and Melissa Leong so much, they were safe from going into an elimination round.

165,000 then watched The Secret She Keeps. During the episode, it was now two years after her child was kidnapped, and as someone winds up dead, Meghan Shaughnessy was being held in police custody for murder.

SEE ALSO: Dessert Masters 2023 Recap Episode 2: All is not as it seems as contestants create deceptive desserts

SBS

The highest rating non-news show on SBS was The Secrets of Coca-Cola with 163,000 tuning in.

144,000 also saw JFK: The Making of a President.

Total TV Ratings, November 6

996,000 caught the season finale of Have You Been Paying Attention?, up 27%.

952,000 viewed Seven’s Home and Away as Leah and Justin set a date for their wedding, up 24%.

951,000 sat down for ABC’s Australian Story. The episode featured Elle McFeast, up 17%.

620,000 saw the season premiere of Big Brother Australia, up 41%.

614,000 tuned into 10’s The Masked Singer Australia: Greatest Hits where a special took viewers down memory lane, up 15%.

585,000 watched Nine’s My Mum Your Dad as a new Dad arrived causing excitement among the Mums, up 38%.