45% of respondents plan to invest less time on X, and more time on Instagram and LinkedIn.
Meltwater also reported the most engaged with content was Swift's visit to Sydney Zoo with her boyfriend Travis Kelce.
We Are Social and Meltwater's Digital 2024 Australia report examines the country's digital, social and e-commerce landscape.
Super Bowl LVIII was the most-watched telecast in US history, with 123.4 million tuning in.
"As influencer marketing has matured, various trends, challenges and opportunities have emerged."
Meltwater conducted additional analysis using its AI-powered visual listening and company search capabilities via logo recognition.
Among the most talked about subjects were Novak Djokovic's wrist injury and Rafael Nadal's hip surgery.
47% of teams in APAC say social media will play a bigger role in 2024.
The top 10 is based on is based on their ranks according to fans, reach and Meltwater Klear Influence Score
"Tracking one billion pieces of content daily would have been inconceivable ten years ago"
The data found the Yes campaign has over half of the share of voice than the No campaign
Ross Candido: “We can hardly ever predict the true outcome until the votes are in"
Ross Candido: "Seeing events like The Australian Women’s World Cup bringing the nation together and igniting change is hugely exciting"
Data also found Brad Fittler as the most discussed figure amongst all players and opposing coach Billy Slater
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