Seven West Media (ASX: SWM) has posted a resilient performance for the first half of FY25 in a challenging advertising landscape. While total group revenue dipped 6% year-on-year to $727 million, the company’s strategic content investments and cost management efforts have put it in a strong position to capture growth opportunities in the second half of the financial year.

Key to the company’s continued success has been its focus on driving audience growth and delivering high-value content across both traditional and digital platforms. Total TV audiences for Seven were up by 1.5% year-on-year, with digital platforms like 7plus seeing significant gains, a 43% increase in audience engagement. This offset a modest decline of 1.8% in linear TV viewership, showcasing Seven’s continued relevance in a fragmented media landscape.

Seven’s ability to adapt to changing viewer habits is exemplified by its strategic push into the digital space. 7plus Sport, launched with high-profile events like the AFL Grand Final, has quickly established itself as a major driver of viewership, attracting a new generation of sports fans to the platform. The AFL Grand Final, for instance, generated over 4 million total viewers, with 654,000 tuning in on 7plus, a 44% increase in the streaming audience. These numbers point to a step-change in both audience engagement and advertising potential.

Jeff Howard, managing director and CEO of Seven West Media, said: “Our clear objective is to stabilise and grow earnings and cash flow, irrespective of advertising market conditions.”

Driving revenue share and cost management

Despite challenges in the broader advertising market, Seven has successfully increased its total TV revenue share to a record 41.5%, up 0.5 percentage points from the previous year. Notably, Seven’s 7plus advertising revenue grew 15% year-on-year, contributing positively to the company’s overall performance.

While total TV advertising revenue fell by 6%, largely due to a soft market and the impact of major one-off sporting events like the FIFA Women’s World Cup (FY24) and the Olympics (FY25), Seven’s strong growth in digital and BVOD (Broadcast Video on Demand) provided much-needed balance. The company’s digital sports rights, including its AFL and cricket broadcasts, are key assets driving both audience reach and revenue generation. As Seven continues to evolve into a truly multi-platform media company, it is leveraging its content library and popular shows such as My Kitchen Rules, Home and Away, and The Front Bar to expand its digital footprint.

The company has also demonstrated prudent cost management, with operating costs down 2%, amounting to $635 million. This aligns with Seven’s full-year target to reduce costs by $20 to $30 million, enabling the company to maintain profitability even in a volatile market. Despite a 26% dip in EBITDA, Seven’s net debt decreased by $41 million, putting it on a stronger financial footing heading into H2 FY25.

Looking ahead: Strong outlook and strategic initiatives

Seven West Media says it’s optimistic about the second half of FY25, anticipating a recovery in the advertising market. With bookings for Q3 tracking slightly above last year, Seven expects a modest earnings increase for H2, driven in part by its strong digital offering and the upcoming Federal Election.

Seven’s ongoing investment in content and sports rights, particularly around the AFL and cricket, is set to provide continued growth opportunities in the second half of FY25. The company’s increased focus on 7plus Sport and new ancillary programs across the week is expected to attract high-value audiences and open new advertising opportunities.

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Michelle Bridges, the fitness guru behind the 12WBT program, has launched a new podcast aimed at tackling perimenopause, menopause, and post-menopause, in what she promised will be a “no-nonsense” way.

We Have A Situation will take a deep dive into the conditions which, at one time, will impact all Australian women. Currently, 85% of sufferers experience symptoms but only an alarming 10.5% receive proper treatment. Bridges says the podcast aims to break the silence and provide real talk on a topic long overlooked.

According to the Mayo Clinic, most women begin experiencing perimenopause symptoms between the ages of 40-44. The very age nearing something of a dead zone (the 55+ demo) when it comes to radio advertising.

But Bridges isn’t concerned.

“I say to advertisers that potentially aren’t interested in this age category – Buyer Beware,” Bridges told Mediaweek .

“These women have an interest in their health, especially as they’re getting older. They have a critical interest in their health because they now know if we don’t get on top of this, and we don’t start supporting our health, it can have major impacts into our future, diabolical impacts into our future.

“And women getting the picture now. They see it, they understand it and appreciate it. So these women of this category and this age group, they are hot to trot when it comes to information, education and taking care of themselves,” she said.

Some of her guests include Ksubi creative director and P.E Nation co-founder Pip Edwards, who, in the second episode shares her deeply personal experience with perimenopause and fertility.

Bridges also chats with experts, such as Dr. Fatima Khan, a leading perimenopause and menopause specialist, who addresses the often-unspoken realities of menopause, debunking breast cancer myths and exploring its impact on women’s health, careers, finances, and overall well-being.

“Menopause has long been hidden behind a veil of silence and misinformation. It’s time to break the silence and make it a conversation everyone feels comfortable having because women deserve better,” Bridges said.

“This podcast is my passion project to start the conversation – one that’s open, honest, and empowering. Menopause isn’t a ‘change of life,’ it’s a ‘call to action.’ I’m here to help women step into this with confidence and feel supported along the way as we unpack the incredible potential this stage of life holds once you understand it and learn how to manage it.

“Menopause is finally mainstream!” she said.

We Have A Situation is available now on all major podcast platforms, with new episodes released weekly. To start listening, visit www.12wbt.com/we-have-a-situation

Pictured: Michelle Bridges

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1. A Complete Unknown

The Bob Dylan biopic continues to hold on to the number one spot in the Australian Box Office for the third week in a row.

The Searchlight Pictures film, directed by James Mangold who co-wrote the screenplay with Jay Cocks takes audiences back to 1961 when an unknown Dylan arrives in New York City with his guitar and forges relationships with musical icons on his meteoric rise, culminating in a groundbreaking performance that reverberates around the world.

Timothée Chalamet nabs his second Academy Award nomination for Best Actor for his performance as Bob Dylan. 

Total Australian Box Office gross to date: $5,592,549

2. Babygirl

The erotic thriller, written, directed, and produced by Halina Reijn, continues to intrigue movie-goers as it hold #2 at the Australian Box Office. The A24 studio film sees Australian actor Nicole Kidman play Romy, a successful tech CEO who risks her career and family for a passionate affair with her young intern, Samuel, played by Harris Dickinson.

Total Australian Box Office gross to date: $2,235,229

3. We Live In Time

A24’s romantic comedy drama film follows Tobias (Andrew Garfield) and Almut (Florence Pugh) who are brought together by a surprise encounter that changes their lives. The film follows their journey, from heartwarming highs to heartbreaking lows. We Live In Time climbs three spots from last week where it was sixth.

Total Australian Box Office gross to date: $5,929,769

4. Mufasa: The Lion King

As kids return to schools Disney’s Mufasa: The Lion King takes one step down from third to fourth place at the Australian Box Office. The film follows a young Mufasa who is lost and alone and crosses paths with Taka, a royal heir. Their encounter sparks an epic journey as a band of misfits set out to shape their destinies.

Total Australian Box Office gross to date: $27,744,268

5. Becoming Led Zepplin

Making its debut is the Sony Pictures music documentary Becoming Led Zeppelin is the first every authorised documentary of the iconic British band and their meteoric rise to musical stardom.

The film features interviews from band members Jimmy Page, John Paul Jones and Robert Plant, performances and never-before-seen footage.

Total Australian Box Office gross to date: $400,846

Top 6 to 10

6. Conclave
7. Sonic the Hedgehog 3
8. Paddington in Peru
9. Presence
10. VidaaMuyarchi

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DDB Group Melbourne has promoted head of planning Matt Pearce to the role of chief strategy officer.

He joined the Melbourne agency in 2021 and led strategy across the DDB, Mango and Tribal teams bringing his unique combination of understanding behaviour, insight and impactful creative strategy. Drawing on his background of creating legendary campaigns at the height of Clemenger BBDO’s success, such as ‘Meet Graham’ and ‘Hungerithm’, as well as his experience in research having founded fifty5five in Melbourne.

Pearce has developed the DDB Group Melbourne strategy department and the philosophy of ‘strategy as an outdoor sport’ by getting the entire strategy team into people’s homes and out in the field to uncover the insights that has led to impactful work, such as Coles’ ‘Great Lengths’ and Movember’s ‘The Mo is Calling’.

He has also been part of client wins including Asahi CUB, Acciona, Movember, Mr Chen’s, Dabble, Funlabs, Agrifutures, Made by Dyslexia, and Our Watch. Pearce was also integral in creating Smith St. –  DDB and OMD’s best-of-Omnicom, bespoke Coles agency – while also building its strategic capability across brand and marketing strategy, media, digital and CX.

“Matt is a world class leader who has helped refound DDB Group Melbourne,” Mike Napolitano, DDB Group Melbourne CEO, said. “He’s a great strategic mind and with his leadership we’ll continue to help grow the fortunes of our clients and their brands.

“Internally I could not ask for a better partner, and I know the rest of our leadership group and broader team value Matt’s unwavering contribution to not just our collective team success but also the individual focus he gives everyone that is in his orbit.  Hands down Pearcey is the best creatively strategic mind I’ve ever worked with.”

Psembi Kinstan, Pearce’s creative partner and chief creative officer of DDB Melbourne Group, said of the promotion: “There’s not one strategist in the business that’s sharper than Matt. He is entirely unique in his ability to distill the complex and simplify client problems and opportunities. In a sea of strategy jargon and bullshit, Matt is a weapon, loved by clients and creatives in equal measure.”

Pearce said of his new role: “We’ve built something great at DDB Melbourne, with a truly unique approach to insight-led creative strategy, and I can’t wait to keep up the momentum.”

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Top image: Matt Pearce

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Disney+ is set to offer ESPN sports programming to subscribers in Australia and New Zealand in the coming months.

Australia and New Zealand will be the first English-speaking markets outside of North America to launch ESPN on Disney+, after the US debut in December 2024. The American sports network was added to the Latin America offering in June 2024.

The ESPN hub on Disney+ will bring more than 10,000 hours of ESPN’s live sports action to the platform via live ESPN and ESPN2 channels.

Content will include fan-favourite studio shows include SportsCenter, The Pat McAfee Show, NBA Today, and First Take, as well as live events and on-demand replays, and original programming including ESPN’s award-winning library of 30 for 30 films.

All Disney+ Premium and Standard subscribers in Australia and New Zealand will have access to ESPN on Disney+, with thousands of premier sporting events on show.

“We’re excited to bring ESPN to Disney+ for sports fans across our sports-loving nations. Sport on Disney+ is an innovative game-changer,” Kylie Watson-Wheeler, The Walt Disney Company Australia and New Zealand senior vice president and managing director, and head of ESPN Asia-Pacific, said.

“It further enriches our already strong and unique content offering, boosts value for subscribers, and serves sports fans anytime, anywhere. Disney+ will provide access to the biggest ESPN offering ever delivered in our market, including live games and on-demand replays.

“ESPN’s unrivalled coverage of massive global sporting events and dedicated local programming adds to the wide array of entertainment already available on Disney+ for audiences of all ages,” she added.

The sports network has extensive rights to major sporting events, including the NBA All-Star Weekend, NBL Championship Series, MLB Opening Day, the NBA Finals and the NHL Stanley Cup Final.

ESPN, which is the “Home for Hoops” with basketball action across the NBA and WNBA, celebrates 30 years in Australia in 2025 with its locally operated business spanning TV, digital and editorial platforms serving sports fans anytime, anywhere. In addition to the sports offering that will be on Disney+, ESPN is available via Foxtel, Kayo Sport, Fetch TV, and Sky NZ.

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Australia Post will trial its in-store screen retail media network, evolving its extensive physical footprint into a platform for connecting brands with consumers.

In partnership with reo, powered by oOh!media, 60 Australia Post stores across Victoria will have an in-store screen network that will engage with customers whether they’re sending or collecting a parcel, or using other services.

The screens will provide advertisers with unique opportunities to deliver targeted and contextual messaging, reo’s comprehensive retail media solution, including hardware, software, and services, will enable the national postal service to launch its in-store network quickly and efficiently.

Australia Post will leverage reo’s experienced sales team to assist with the media sales, allowing the national postal service to focus on core business functions.

Aimee Dixon, general manager enterprise brand and retail marketing at Australia Post, said: “Australia Post’s network of retail outlets offer’s brands an innovative way to engage with consumers. By leveraging our physical footprint, we are excited to expand the value we deliver to businesses across Australia, starting with a rollout in 60 locations in Victoria. Our collaboration with reo is a key part of this strategy, allowing us to connect brands with customers through dynamic in-store media solutions.”

Neil Ackland, chief retail media officer at oOh!, added: “We’re thrilled to be working with Australia Post to deliver a cutting-edge in-store screen network solution that combines best-in-class media products with unmatched scalability. reo’s advanced infrastructure and extensive media expertise ensures Australia Post can unlock new revenue streams while maintaining focus on serving their customers. Together, we’re setting a new benchmark for contextual, targeted advertising across Australia.”

The agreement with Australia Post represents the latest collaboration with reo and leading Australian retailers reflecting oOh!’s continued mission to play a leading role in the fast-growing retail media sector.

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Top image: Neil Ackland, Aimee Dixon, Barry McGhee

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The Australian retail landscape faces constant evolution driven by technological advancements, changing consumer behaviour and economic pressures

Mal Siriwardhane, founder and CEO of B dynamic, Australia faces significant changes across the retail sector in response to global trends, technology advancements and shifts in consumer behaviour.

“This year we are going to see a lot of change. While there are some economic headwinds afoot, we are also going to experience a lot of growth across the retail sector as interest rates start to ease and the flow on effect reaches consumer wallets,” he said.

“Consumers have had to be very savvy over the last few years in response to cost-of-living pressures. This has changed consumer behaviour and also spearheaded some interesting trends, all of which provide opportunities and challenges for retailers.”

Key retail trends for 2025

Hyper-personalisation in online shopping

“Consumers expect tailored shopping experiences driven by AI and data analytics. Retailers will increasingly use real-time customer data to offer personalised recommendations, customised promotions and curated product selections,” Sirwardhane said.

“Big sweeping offers will start to disappear and more targeted and curated offers will appear based on the buying habits of consumers.”

Renewed focus on sustainable and ethical retailing

“Sustainability has faltered as consumers have not been able to pay for the luxury of this feature. However as the cost of living eases, sustainability will undergo a big resurgence,” Sirwardhane said.

“It will be a top priority in 2025, with retailers integrating eco-friendly packaging, carbon-neutral delivery options and ethical sourcing into their supply chains. Brands that fail to demonstrate sustainability efforts risk losing consumer trust.”

Omnichannel shopping becomes standard

“Customers demand seamless shopping experiences across multiple channels, from physical stores to online platforms and social commerce. Retailers will focus on integrating in-store and online experiences with real-time inventory visibility and hybrid shopping models,” Siriwardhane said.

“Whether it is a full-scale store or a pop up, we will see more and more hybrid options for shoppers to engage with brands.”

Acceleration of same-day and on-demand delivery

“The demand for faster fulfillment will see major retailers investing in advanced logistics networks and 3PL partnerships to enable same-day and even one-hour delivery services, particularly in metro areas,” Siriwardhane said.

“B dynamic has already reimagined and bolstered our capabilities to offer retailers same day delivery. This will become the norm in 2025 for many retailers as they compete for share of wallet.”

AI-powered customer support and virtual assistants

“AI chatbots and virtual assistants will become mainstream in retail in 2025, offering 24/7 customer support, streamlining queries and personalising interactions to improve customer experience and retention,” Siriwardhane said.

“In fact, the sophistication of AI will be so advanced that shoppers won’t even know they are engaging with a bot, whether it be in text or voice form.”

Expansion of recommerce and the circular economy

“Resale platforms, rental models and refurbished goods will gain traction as consumers prioritise sustainability and affordability. Brands will introduce trade-in programs and second-hand marketplaces to extend product lifecycles,” Siriwardhane said.

“These will sit parallel with their core lines of new products.”

Growth of direct-to-consumer (DTC) brands

“More brands will bypass traditional retail channels to build direct relationships with consumers, leveraging social media, influencer marketing and exclusive online experiences to drive engagement and sales,” Siriwardhane said.

“The role of 3PL companies in powering this growing model of retailism will intensify as consumers increasingly expect affordable and fast products.”

Increased adoption of augmented reality (AR) shopping experiences

“AR will redefine the retail experience, enabling consumers to visualise products in their space before purchasing, from furniture placement to virtual try-ons for fashion and beauty products,” Siriwardhane.

“This will be especially prevalent in the big and bulky sector where shoppers want to buy online in a confident and low-risk manner.”

Retailers prioritising inventory agility and supply chain resilience

“The unpredictability of global supply chains has highlighted the need for retailers to diversify suppliers, optimise warehousing and leverage data-driven demand forecasting to prevent stock shortages and overstocking,” Siriwardhane said.

“The requirement of partnering with the right 3PL partner is going to become even more crucial for retailers in 2025.”

Boom in subscription-based retail models

“Subscription services will continue to grow across various sectors, from fashion and beauty to food and wellness, providing consumers with convenience, exclusivity and personalised offerings,” Siriwardhane said.

“This will also be accompanied by a rise in loyalty competition in 2025 to increase customer stickiness.”

Cross-Sector 3PL

• Whole of supply chain technology solution
• Effortless multifaceted coordination of logistics
• Seamless integration with business
• Visibility, data and powerful insights

B dynamic Logistics has introduced a new category of logistics in Australia called Cross-Sector 3PL. It brings together all areas of logistics, expertise and capability under one roof, within one dynamic system that is capable of operating thousands of transactions within a short period of time. The result is seamless cost-effective supply chain operations.

Cross-Sector 3PL connects customer systems, warehouse management systems and transporter systems, providing customers with extensive integration options, custom data feeds, business intelligence, dashboards and reporting for all facets of logistics including big and bulky, port/manufacturing facility to warehouse, warehouse to stockists and warehouse to customers.

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Two former Kyle and Jackie O Show producers have decided to enter the commercial sphere, teaming up and taking their extensive and particular skills set to create their own range of creative offerings for brands.

Both Pedro Cuccovillo Vitola and Joshua Fox have joined AIIMS Creator Hub – in a move they say will let them not only utilise their talents but also give them the freedom to explore their, at times, quirky ideas.

Cuccovillo Vitola’s origin story with The AIIMS Group highlights his ability to connect with audiences – whether they’re listening to him through their headphones or meeting in him person.

“I met the guys three years ago,” Cuccovillo Vitola explained to Mediaweek, in this trade publication exclusive. “I actually MC’d their Christmas party.”

Three years later, Cuccovillo Vitola said the team reached out to him again after coming across his YouTube channel.

“So, the team organised a meeting with me and we spokes about The AIIMS Group and then they mentioned plans to start something called the AIIMS Creator Hub,” he said. Cuccovillo Vitola has since signed-on with the division as their executive producer, while Fox takes on the role of senior producer and strategist.

The company describes its Creator Hub as “the ultimate production powerhouse for brands tired of blending into the noise of today’s saturated online and offline markets”.

For both Cuccovillo Vitola and Fox, it’s this ethos that proved so alluring.

Fox started his career as Britain’s youngest paparazzi. He then tried his hand tabloid journalism, then radio producing, before going on to write a book – all the while looking after Married at First Sight contestants on the side. To call his background varied is an understatement.

For him, joining Cuccovillo Vitola at AIIMS Creator Hub means having the freedom to experiment and explore new ideas.

“When you work at a big media organisation and you have an idea it has to go through at least 50 people,” he said.

“Then you have to have 20 meetings or so. It drags out for months, and by the time you do it, everyone’s lost the momentum and the passion, and it never really works. So here, when Pedro and I have an idea we just do it.”

Since joining AIIMS, the pair have collaborated on a variety of projects, including former MAFS contestant Lauren Dunn’s reality dating show, It’s Not Me, It’s You!  – which in just a matter of weeks has already amassed over 1 million views.

“These kinds of figures really showcase the impactful reach and engagement of the projects we work on,” Cuccovillo Vitola said.

One of the other jewels in their crowns is the The MAFS Funny podcast. After launching on January 27, it became the third biggest podcast in Australia on Spotify after five days with 100,000 downloads, overtaking Joe Rogan, and has remained there ever since.

Meanwhile, Fox’s content around the current season of MAFS, also includes him crashing filming and prank calling cast members, has amassed over 20 million views across socials.

As for what’s next? Well, for both Cuccovillo Vitola and Fox, the only thing limiting them now is their own imagination.

“Creating and virality is my biggest strengths but I’m also fascinated by strategy and creating new talent, and I get to utilise all of my experience at the AIIMS Creator Hub, with the bosses behind The AIIMS Group fully backing my creative process and ideas,” Fox said.

Meanwhile, for Cuccovillo Vitola he finds it “motivating to work for a company that embraces creative ideas and fosters an environment where innovation is encouraged, rather than scrutinised excessively like traditional media companies who take little risks and are restricted by different factors”.

Pictured: Pedro Cuccovillo Vitola and Joshua Fox.

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Food isn’t just about flavour – it’s a time machine. In the new SBS series, Memory Bites with Matt Moran, the acclaimed chef takes well-known Aussies on a journey back to their most defining moments, all through the power of food.

Premiering Monday, 10 March at 7:30pm on SBS Food and SBS On Demand, the six-part series sees Moran uncover personal stories of identity, family, and history as he recreates dishes tied to unforgettable memories.

Moran, who has worked at some of the most exclusive restaurants across the country, believes that “food has this incredible ability to take us back to defining moments in our lives”.

“In Memory Bites, I get to uncover the stories and memories behind some truly special dishes with some amazing Aussies. It’s all about great food, great company, and those unforgettable moments that remind us why food is so powerful in bringing us together,” he said.

Parenting is messy, unpredictable, and anything but picture-perfect – and that’s exactly what Baby Talk is here for.

The latest from 9Podcasts, Baby Talk is hosted by new mums Tayla Broad and Lana Murphy, who swap filters for honest, unfiltered conversations about motherhood. What began as a two-person mothers’ group is now an open invite to anyone figuring out parenting – whether you’re expecting, in the thick of it, or just curious about what really goes on behind the baby spam.

From chaos to comedy, no topic is off-limits. Expect laughs, real talk, and zero judgment.

9Podcasts content manager, Richard Stansbury, said: “We’re very excited to have Tayla and Lana on board to launch a very authentic and refreshing new podcast. The genuine relationship Tayla and Lana have formed since becoming mums is undeniable and, as soon as parents hear them share their often opposing experiences of parenthood, we’re certain they’ll be turning to their friends saying “that’s just like me and you.” In a world filled with so many experts and the pressures of being a modern parent, Tayla and Lana are here to be real, cut through the noise and help other mums, mum.”

Tayla added: “As cliche as this sounds, Baby Talk has quickly become our child. Of course, we love our actual kids slightly more. We have created this podcast for mothers, others and friends of mothers, longing to be mothers, expecting mothers, or those curious about motherhood. Our podcast bridges the gap between Type A and Type B parenting, offering a refreshing, down-to-earth perspective on motherhood.

“We know how lonely being a mum can be at times, and not everyone has access to a mum bestie as I do with Lana, so we thought, why not create a mother’s group that everyone can join without even leaving the house?Baby Talk offers a genuine, relatable take on parenting, filled with humour and heart.”

9News journalist, Lana, said: “Like many, since having a baby, my world and identity has been flipped on its head. I’ve gone from being a busy career-focused girlie to… well… an even busier mum. Part of me is still in denial, and I often find myself searching for the real adult in the room. But what I have learned is that motherhood really is nothing to be afraid of. In fact – it’s actually quite fun.

“The key is having the right people around you. The ‘village’ is a term new parents hear often. It’s imperative – not just for survival – but to thrive. I am so grateful that I have one, with family and friends who really get it. But not everyone does. Not everyone gets to stumble upon a 10/10 mum friend like Tayla.

“So, we’ve decided it’s our duty to expand our village, to create a space where people can laugh and cry and whinge and moan with ZERO judgement and ZERO PRESSURE to learn the lyrics to the Baby Sensory songs.”

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The Independent Media Agencies of Australia (IMAA) is kicking off 2025 with the Indie-Pendence Day conference.

The conference, to be held on Wednesday, February 19 at HOYTS in Sydney’s Entertainment Quarter as well as live streamed, will offer insights into what to expect across the sector this year from several Australian media leaders and experts.

Val Morgan Cinema Managing Director, Guy Burbidge, will open the event with a welcome address and John Paul Janke, from SBS and NITV National Indigenous Affairs editor will lead the Acknowledgement of Country.

A leadership panel featuring media News Corp Australasia executive chairman Michael Miller, ARN Group CEO Ciaran Davis, Mamamia CEO Natalie Harvey, and Nine CEO Matthew Stanton, executives will be a key drawcard of this year’s conference. The panel will be moderated by Slingshot Media Ventures managing director, Jane Waterhouse.

The event will also feature keynotes from Thinkerbell founder Adam Ferrier, Seven Network television presenter and former competitive swimmer, Johanna Griggs, and Unmade and Mumbrella publisher Tim Burrowes, who will be interviewed by Pearman Media general manager, Katy Lozancic.

Other panels to be featured at the Indie-Pendence Day conference will include:

• A channel panel, moderated by Alchemy One managing partner, Huong Nguyen. It will feature panellists from Think News, ThinkTV, OMA, CRA and Boomtown.
• A data and privacy discussion featuring IAB Australia CEO, Gai Le Roy, and Fitzpatrick Media and Advertising Consultancy Director, Shannon Fitzpatrick.

IMAA CEO, Sam Buchanan, said: “The Indie-Pendence Day conference is set to be the kick-off event for the independent media agency sector for 2025, as we gear up for another landmark year for the IMAA and our members. We’re thrilled to unveil our impressive speaker line-up for this year’s conference – we’ve been lucky enough to secure a veritable ‘who’s who’ of the Australian media sector, with panels set to feature some of the industry’s most experienced media executives.

“Our leadership panel and guest speakers will offer invaluable insights into what lies ahead for the media sector. The stellar line-up of panellists and speakers is testament to the strength of the independent media sector and its continued growth nationally.”

News Corp Michael Miller, said: “Australians benefit greatly from independent, inspired, and local creative thinking. The Indie-Pendence conference will bring together the media and business leaders who will drive further positive outcomes together.”

Nine CEO, Matthew Stanton, said: “The independent media sector plays a vital role in Australia’s media ecosystem, bringing different perspectives, agility, and deep client partnerships. Events like Indie-Pendence Day provide a valuable platform for industry leaders to exchange insights, tackle shared challenges, and explore opportunities for growth. At Nine, we recognise the role all agencies play in delivering creative and effective outcomes for brands, and we remain committed to fostering a collaborative and thriving media industry.”

Mamamia CEO, Natalie Harvey said: “In an era where technology, platforms and audience behaviours are evolving at unprecedented speed, independent media companies like Mamamia are uniquely positioned to innovate and grow, together with our agency and client partners. As Australia’s largest independent digital publisher, we’re seeing extraordinary and unprecedented opportunities to deepen connections between brands and audiences. The agility of independent media allows us to rapidly adapt to changing consumption patterns and take advantage of tech innovation. The importance of moving quickly and authentically connecting with audiences has never been more valuable in the Australian and global media landscape.”

The Indie-Pendence Day conference will be held from 9am to 2pm on February 19 and is available to all IMAA members and partner organisations. Following the conference, a networking event, sponsored by News Corp Australia, will be hosted at Watson’s EQ.

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Right now, for millions of Australians, the nation’s housing market might feel like a bad dream – and there’s no sign of waking up. Soaring prices, shrinking block sizes, and cashed-up overseas buyers have many questioning whether the “lucky country” still applies.

Starting tonight at 6.00pm on Seven and 7plus, a five-part 7NEWS exclusive digs into how we got here, who’s to blame, and whether homeownership is still within reach.

All week, 7NEWS’ property experts will speak to everyday Aussies, politicians, and industry insiders to uncover the truth behind The Great Australian Nightmare.

7NEWS national news desk director Hugh Whitfeld said: “This series is about Australia’s future. How do we want to live, and how do we see ourselves as a country? Is housing a right or a luxury?

“We’re not just pointing fingers. Our journalists have spoken to some of housing’s brightest minds to find innovative solutions that could help get us out of the mess we’re in.

“Our new 7NEWS National Desk combines the expertise from our team of journalists across every corner of the country, allowing us to get to the heart of important issues like housing, which affect every Australian.”

Greens MP Max Chandler-Mather, who features in the investigative series, says: “There’s three key issues of the housing crisis: skyrocketing rents, a decline of home ownership, and a lack of affordable housing.

“You can be on a good income and you can be stuck renting for the rest of your life. I think there is a catastrophe coming down the line here.”

7NEWS’ expert team of property editors include Angelique Opie in New South Wales, Melina Sarris in Victoria, Anna McGraw in Queensland, Jasmin Teurlings in South Australia, and Alice Murray in Western Australia.

Five-part 7NEWS investigative series starts tonight, 6.00pm on Seven and 7plus.

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The Australian Grand Prix Corporation has announced an exciting new development for the upcoming Formula 1® Louis Vuitton Australian Grand Prix 2025: American Express will expand its presence as the naming rights partner of The Lounge, one of Albert Park’s premium venues.

This new collaboration means that The Lounge will now be known as The American Express Lounge, a premier destination for fans and VIPs during the event. The American Express Lounge, which enjoys a prime location adjacent to the entrance of the F1® Paddock, will span three levels and offer spectacular views of the driver arrivals at Melbourne Walk and the F1® Paddock.

As part of the expanded partnership, The American Express Lounge will host the highly anticipated launch party for the Formula 1® Louis Vuitton Australian Grand Prix 2025, Glamour on the Grid, which marks its ninth year. This glamorous event, set for Wednesday, 12 March, will bring together A-listers, industry leaders, and motorsport fans for an unforgettable night of celebration ahead of the Grand Prix weekend.

In October 2024, Formula 1® and American Express announced a groundbreaking multi-year sponsorship deal, covering regions across Australia, Asia, Europe, the Americas, and the Middle East. This agreement will see both brands working closely to create exclusive, best-in-class fan experiences. American Express Card Members will enjoy a range of benefits and perks at select F1 Grand Prix events throughout the calendar.

Naysla Edwards, vice president of brand, customer marketing and member experience at American Express, said: “We’re thrilled to bring to life the American Express Lounge at this year’s Formula 1® Louis Vuitton Australian Grand Prix. Across the three levels of our lounge, guests will experience incredible culinary offerings all while having a supreme vantage point to take in the exhilarating speed of the competition, featuring some of the biggest names in elite racing.”

Edwards added: “This is just one of the ways we’re providing Amex Card Members with a best-in-class fan experience at the Formula 1® Louis Vuitton Australian Grand Prix 2025. We can’t wait to welcome guests into the American Express Lounge.”

The new collaboration will also see significant upgrades to the lounge itself. Emma Pinwill, chief commercial officer of the Australian Grand Prix Corporation, said: “We’re excited to welcome American Express as the official naming rights partner of one of the most iconic locations on the Albert Park Grand Prix Circuit. The American Express Lounge, now with an additional third level for the first time, will offer a premier space for glamour, people-watching, and celebration throughout the Formula 1® Louis Vuitton Australian Grand Prix 2025.”

For more information on the Formula 1® Louis Vuitton Australian Grand Prix 2025, visit grandprix.com.au.

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Clemenger Group’s Porter Novelli and Chemistry Set have partnered to launch the brand collaboration between Lee Kum Kee and Gelato Messina with two limited-edition gelato flavours to mark Chinese New Year.

The collaboration brings attention to the versatility of Lee Kum Kee’s renowned Asian sauces in a sweet, innovative format.

Following months of development and taste testing, Gelato Messina has crafted two unique, Asian-inspired flavours that push the boundaries of traditional gelato: Caramel & Soy Sauce gelato with Premium Soy Sauce brownies and coconut & Kaffir Lime gelato with peanut topping and Chiu Chow Chili Oil peanut crisps.

“It’s not every day you find soy sauce in your dessert – but trust us, it works. This collaboration is proof that with the right storytelling (and in this instance, a bit of culinary courage to equal parts brand bravery), you can show up in places consumers least expect – and love every bite of it,” said Victoria Fruean, general manager – Sydney Lead, Porter Novelli.

Rhian Mason, head of cultural design, Clemenger BBDO, said: “We’re excited to bring this unexpected idea to life, creating a collaboration that drives fame in culture for Lee Kum Kee.”

Gary Hui, business development director – Oceania, APAC at Lee Kum Kee, said: “We are delighted to bring the unique flavour profile of our iconic sauces to Australians in a surprising, yet delicious, way. Apart from daily applications of our sauces on their meals, we wanted to stretch the possibilities and show just how versatile our flavours can be.”

Donato Toce, head creative chef and co-owner of Gelato Messina, said: “Nearly every Australian family will have a bottle of Lee Kum Kee Premium Soy Sauce in their pantry, so we wanted to play with it and stretch its capabilities. This flavour is about showing Aussies that soy sauce can be the star of any meal, be it entrée, main or dessert.”

Consumers can try the new flavours at a one-day-only pop-up activation in either Sydney, Melbourne or Brisbane on Saturday 15 February, 11:30AM – 2:30PM at:

Event Details

• Sydney – Queen Victoria Building Forecourt
• Melbourne – Bourke Street Mall
• Brisbane – Fish Lane, South Brisbane

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The Core Agency is marking its 17th year in business with a revamped new look.

The creative and branding agency has built on its existing ‘Punch Above’ position to reinforce the values and attributes of its approach.

The Core Agency’s refreshed new look with an updated hand-drawn logo reflecting the agency’s attention to detail, colour palette, messaging and visual language that symbolise the impact of ideas that speak to the position.

Independent brand consultant Richie Meldrum brought the transformation to life and worked with the agency’s internal team to refine and articulate their story with an outsider’s perspective.

“Advertising remains central to what we do, but we’re increasingly getting recognised for our branding work. With the team creating three new brands last year, it was exciting to see them work their magic on our own brand,” Christian Finucane, founder and creative partner at The Core Agency, said.

Rebecca Turner, managing partner at The Core Agency, added: “I’m definitely guilty of being too close to our brand, so it was great to bring in Richie’s fresh perspective – the same way we do for our clients. I wholeheartedly believe our team and work Punch Above, and now our branding does too.”

Last year, The Core agency was tasked with launched an out-of-home brand campaign that celebrated the 38-year strong partnership between QBE Insurance and the Sydney Swans. The hero visual in the OOH ads features player Isaac Heeney celebrating on the field at the Sydney Cricket Ground, with QBE’s branding displayed in the background.

The agency also launched the integrated campaign for Just Better Care, highlighting the personalised services to customers.The campaign for the in-home aged care and disability support services provider features 15-second vignettes highlights how the provider offers individual services to every customer.

Credits:

Design Director: Nick Williams
Strategist and Writer: Richie Meldrum
Managing Partner: Rebecca Turner
Creative Partners: Christian Finucane & Jon Skinner

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Yahoo Academy, the talent development program for future media and marketing professionals, has returned for 2025 and is accepting nominations from Australia and Singapore.

The program, which will run from 8 April to 9 April, gives 30 rising stars with the skills and knowledge needed to thrive in the evolving workplace

The 2025 edition will feature deep-dive workshops led by industry-leading experts including renowned strategist Rob Campbell, earned media guru Simone Gupta and AI expert Lucio Ribeiro.

These sessions will delve into critical areas such as practical implementation of AI, strategic and critical thinking, business problem solving and other areas crucial to the future of work in an era of unprecedented skills disruption.

The experience will culminate in a high-stakes Pitch-Off, where participants will put their learning into action by tackling a real-world business problem for Australian charity Musicians Making a Difference (MMAD). The winning team will walk away with an all-expenses-paid trip to a major international marketing conference in May, including flights, accommodation and event tickets.

“The pace of change in our industry is relentless and it’s more critical than ever now to invest in the next generation of talent. Yahoo Academy is about giving rising stars the tools and confidence to lead, adapt and thrive in an evolving workplace,” John McNerney, managing director of Yahoo AUSEA, said.

“Over the years, we’ve seen participants go on to shape the industry in incredible ways and I’m excited to see how this year’s group will rise to the challenge and embrace the opportunity to make their mark.”

On returning to the program as this year’s charity in focus, Dominic Brook, co-founder of MMAD, added: “Last year’s winning team blew us away with their creativity, passion and ability to think strategically under pressure. I can’t wait to see that same level of drive and innovation from this year’s participants. We’re deeply grateful to Yahoo for their continued support and belief in MMAD’s mission to create real change through the power of music and mentoring.”

Confirmed workshop hosts include: Rob Campbell, chief strategy Oofficer, Colenso BBDO who will be drilling down on how to make strategies fit for the real world, and Simone Gupta, co-founder, Supermassive will share her tips on thinking like an earned media guru to get real cut-through in the modern media landscape.

Also hosting a workshop is Lucio Ribeiro, founder, Lucio AI who is set to give the latest updates on the practical AI tools that can actually help you at work, and Greg ‘Sparrow’ Graham, founder, The Nest Consultancy, and pitch expert and who share his tips on giving presentations that really cut through.

Elika Tamaddoni, head of trade marketing at Yahoo AUSEA, added: “Yahoo Academy is all about pushing emerging talent to develop the skills that matter most in today’s industry. We bring in top experts to challenge and inspire them. Last year’s cohort proved just how powerful that experience can be turning their learning into truly impactful ideas and I’m excited to see this year’s group step up, embrace the challenge, and show us what they’re capable of.”

Applications are now open to media and marketing professionals with up to seven years of experience across Australia and Singapore, eager to take their careers to the next level. Applications close on Friday, February 28 and nominees must be available to attend the workshop in Sydney.

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Allegory, a new independent communications consultancy focused on turning concepts and challenges into human stories, has entered the industry offering clients a combination of corporate smarts and consumer engagement.

Founded by Miriam Wells, David Radestock, Emma Bridgeman, Georgia Lawson, and Gabrielle Gray. Together they bring decades of experience at leading agencies and global brands across diverse sectors.

The consultancy was established to address the identity crisis of the communications sector, where creative and strategic work have been reduced to a commodity and slim margins have often normalised mediocre output.

With the extensive backgrounds of the founding members, clients get senior-level counsel, strategy, creative, and delivery from start to finish.

“We’ve all been around long enough to know our industry is at a crossroads,” co-founder David Radestock said.

“Caught between the complexity of the modern world and the hyperactive nature of communicating in it, we’ve been forced to settle for normalised mediocrity, watching our potential to shape culture, policy, and lives fade in the race to keep up. Allegory exists to change that.

“We’ve spent decades developing a deep understanding of some of the most complex organisations, issues, and markets in the world, and figuring out how to make sense of that for every audience imaginable. We know how to make it meaningful, to make people laugh, cry, act, think, and advocate,” he added.

Co-founder Miriam Wells added: “Allegory is sector and channel-agnostic. Between us we’ve worked across almost every industry and campaign type there is, so we know there are incredible opportunities to be found in every one. Our priority is interesting work that allows us to put human emotions and needs at the heart of every story we shape.

“We have big ambitions for ourselves and our clients. There’s immense potential in our mix of earnest and audacious, highbrow and lowbrow to deliver impactful, meaningful work, all while having a lot of fun.

“We’re building Allegory to be a creative powerhouse, a centre of excellence for talent, and to challenge the typical agency model in search of something better. We’re unbelievably excited to get started.”

Allegory’s founders have all held senior leadership positions at agencies and brands including Ogilvy PR, Icon, Herd, Apple, and more. Wells was most recently chief creative officer at Ogilvy PR, Radestock was executive director of communications at Icon, Emma Bridgeman, director of technology and B2B at Icon, Georgia Lawson a senior program director at Icon and cusiness director at Ogilvy PR, and Gabrielle Gray, general manager at Icon.

–

Top image (left to right): David Radestock, Georgia Lawson, Emma Bridgeman, Gabrielle Gray and Miriam Wells

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Think HQ has retained Lipton Teas and Infusions in the Australian market and expanded its remit with the tea brand, adding Bushells and herbal tea range PUKKA to its roster.

The expanded remit will see the agency deliver strategic planning, creative, social, activations and PR for all three brands.

The work, which has already commenced on each of the three brands. will build on the success achieved for the Lipton brand over the past four years by Sydney-based agency LOUD, and more recently, by Think HQ after it acquired the business last year.

The expanded remit is testament to the strength of the agency-client relationship, the quality of work, and the seamless transition of the LOUD team into Think HQ that provides Lipton with both continuity of service for its hero brand, and access to a broader array of capabilities for its brand portfolio under Think HQ’s all-in-house, fully integrated offering.

“What a sensational way to kick off our 15th year in business!” Jen Sharpe, founder and managing director at Think HQ said. “This was our first major pitch since acquiring LOUD last year and is a great endorsement by the Lipton team that they believe in our unique blend of purpose and integrated thinking.”

Wellison D’Assuncao, creative director at Think HQ added: “We are so glad that we can keep building on the great work we’ve done with Lipton and that we have been able to bring two additional iconic brands into the agency in Bushells and PUKKA.”

Sarah Shen, head of marketing ANZ Lipton Teas and Infusions said: “We chose Think HQ as we have been so impressed by what they’ve already done with Lipton, and for their superior pitch for PUKKA and Bushells.

“Think HQ’s integrated services offering across strategy, creative, social, activations and PR, is the right fit for Lipton’s portfolio of brands, giving us confidence that we have the right partner to continue to drive our growth and investment in the Australian market.”

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JOLT has installed its 100th screen in New Zealand as it continues to grow and establish media partnerships with diverse client categories.

The milestone for the sustainable digital out-of-home and electric vehicle charging network has seen its expansion across Auckland, Wellington and Christchurch. The network’s growth responds to market demand for more data-driven campaigns, as noted by the launch of the Spark Intelligence platform enabling smarter planning and buying.

New Zealand continues to see OOH thrive, the Out of Home Association Aotearoa (OOHMAA) reported that the third quarter of 2024 was the strongest quarterly performance on record for the out-of-home industry in Aotearoa.

“JOLT has made and continues to make significant investment in the digital out-of-home industry in New Zealand, we are very appreciative of the support of the media industry and look forward to being part of the future growth of the category,” said Chris Monaghan, JOLT country manager.

JOLT New Zealand sales director, Lohnȇt Waugh, said: “To be able to offer 100 panels is an exciting milestone for JOLT as we expand in New Zealand. 2024 was instrumental, defined by our strong commitment to innovation and purpose-built street furniture. At our core, we’re a data-driven company. With Spark Intelligence, we’ve introduced an audience-based platform that redefines planning and buying, setting a new standard for digital out-of-home advertising.

“Our network has expanded 155% this year, reflecting the success of our insight-driven strategy and the broad appeal of JOLT’s audience. Combining the ability to target both broadcast roadside audiences and engaged EV drivers, JOLT screens are strategically positioned to deliver exceptional visibility and impact. This provides advertisers with a premium platform to connect with Kiwis on the move and create impactful brand moments.”

JOLT has provided brands with a sustainable advertising solution and has, according to its data, delivered clean energy to offset 1,057 tonnes of CO2 emissions over the two yearsー equivalent to planting 17,617 trees for a year, or driving around New Zealand’s coastline 962 times.

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Afterpay has launched its new brand campaign, ‘Own It’, aimed at celebrating and empowering a new generation of Australians redefining modern payment solutions.

The buy-now-pay-later (BNPL) platform teamed up with creative agency 72andSunny with a brand film that follows a confident protagonist through a reimagined Afterpay purchase moment.

This hyper-stylised campaign showcases Afterpay users as informed, proud, savvy consumers, challenging outdated perceptions of BNPL users.

“Our ‘Own It’ campaign is not just about making a statement, it’s about reshaping the narrative,” Joel Moran, Afterpay’s VP marketing, international markets, said.

“A new generation is redefining financially savvy behaviour, using their inside knowledge to access opportunities to get ahead, and this is what we wanted to highlight. Afterpay is a smart, modern way to pay that empowers users to make confident spending choices. By playing the system, now our customers aren’t the ones being played.”

‘Own It’ has been rolled out across a mix of channels to ensure maximum reach and engagement and has been on television and digital platforms such as Meta, TikTok, YouTube, and Snapchat, as well as BVOD.

An additional push through out-of-home (OOH) is scheduled for March, ensuring the ‘Own It’ message resonates throughout the year.

“Our goal is to champion those who are ‘in the know’ and to inspire more Australians to take control of their spending,” adds Moran. “We invite everyone to join us in celebrating this new era of financial empowerment.”

Credits

Afterpay Team
Head of Creative at Cash App + Afterpay: Luke Martin
Creative Director: Chris Larcombe
Creative Director: Marissa Shirbin
Creative Director: Claire Simon
Creative Director: Ben Smith
Creative Director: Matt Dunn
International VP Marketing: Joel Moran
International Culture & Partnerships Lead: Evan Hill Porteus
International Brand & Integrated Marketing Manager: Bianca Balliro
Marketing Strategy, Media & Innovations Lead: Moola Sisaudia
Media Manager: William Andrews
Creative Operations: Sheena Demby
Creative Operations: Christopher Michaels

Agency, Production, Directors & Music:
Agency: 72andSunny
Production company: Rabbit
Founder / EP: Lucas Jenner
MD / EP: Alex Hay
Director: Matilda Finn
Producer / EP: Marcus Butler
Line Producer: Martha Mcguirk
Service Production: B2Y
DOP: Konrad Losch
Sound Post: Massive Music
Post Production: Alt VFX
Music: “Power” by JessB (feat. Sister Nancy & Sampa the Great)
Music Supervision: Dan Gibson – Good Time Mgm

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One of Australia’s most popular podcasts, The Imperfects, is back for Season 7, now streaming on LiSTNR from February 10.

Kicking off the season, surfing icon Mick Fanning opens up to hosts Hugh van Cuylenburg, Ryan Shelton, and Josh van Cuylenburg about mental health, loss, grief, and resilience. Fanning, who has faced unimaginable personal tragedy and global fame – including surviving a great white shark encounter – shares how he’s navigated life’s toughest challenges.

The podcast is know for it’s fearlessness with deep subjects. From ADHD and postnatal depression to menopause and dementia, it tackles the topics that matter. It’s also redefining how men talk – shedding light on toxic masculinity, mental health, and men’s violence with raw, unfiltered conversations.

Each episode sees guests open up about their vulnerabilities, imperfections and struggles, as well as
sharing any wisdom they have learned along the way. Previous guests include Grace Tame, Zan
Rowe, Hamish Blake, Billy Slater and Urzila Carlson.

Podcast co-host, Hugh, said: “The podcast is now in its seventh season, and in that time I hope we’ve become more professional – not less imperfect, but more professional. When we did our first-ever episode with Missy Higgins, I asked everyone to sit outside the room so no one could hear, I was that self conscious. Now I allow other people to be in the room. Talk about growth!”

Co-host, Josh, said: “To me the podcast is a place for vulnerable, funny, curious conversations with incredible people. A place where the guests, us, and the listeners are connected by our common flaws and imperfections and we cannot wait to continue this journey with LiSTNR.”

Meanwhile, fellow co-host Shelton, added: “Ironically, we think LiSTNR is going to help us become less
imperfect – but don’t worry, even with their incredible team supporting us, we will do everything in
our power to keep the imperfection flourishing.”

Executive producer and creative partner, Bridget Northeast, said: “As the fourth ‘imperfect’ wheel of this podcast, and the person who drives the show behind the scenes, joining LiSTNR feels like rocking up to the Ferrari pit crew in a Holden Barina and the four of us are absolutely stoked to be here.”

Pictured: Ryan Shelton, Hugh van Cuylenburg and Josh van Cuylenburg

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