Mediaweek Academy gets endorsement from Half Dome and LinkedIn executives

Mediaweek Academy

• Half Dome’s Lisa Lie and LinkedIn’s Lara Brownlow are backing Mediaweek Academy

Mediaweek Academy has received backing from Half Dome and LinkedIn executives in the lead up to the launch of the educational training Academy.

The Academy is a 10-month educational program that covers a diverse syllabus with class topics that will fast track your career, led by industry educator and former media agency leader, Greg Graham, who is the course curator and tutor.

Lisa Lie, head of people and culture at Half Dome, shared her endorsement of the upcoming Mediaweek Academy.

“No matter where we’re at in our career, setting aside time for continuous learning is the best way to level up, challenge our assumptions and keep things interesting,” she said.

“Without a doubt, people skills are the best way to future-proof yourself and find progress and success in your career. They’re the skills that make the biggest difference to how you go about your work, making you more effective and confident. Who wouldn’t want that?

“The Mediaweek Academy topics are so in tune with this, and they’re focused on some of the skills that will make a difference to the way people go about their roles.

“Having worked with Sparrow in a past life, I couldn’t think of anyone more encouraging, experienced, and well-connected to deliver a program like this,” Lie added.

Lara Brownlow, head of agency and channel sales at LinkedIn Marketing Solutions, ANZ, also endorsed Mediaweek Academy.

Brownlow said: “When Greg Graham, or as most of us know him ‘Sparrow’, asked if I wanted to be involved in his (a) new Industry Education Program with Mediaweek, I didn’t have to think twice before replying yes.

“With the rapid pace of change in our industry, education for our teams is an absolute imperative and is severely lacking (beyond media owner training and siloed disciplines). I am thrilled to be speaking about the power of building your personal brand.

“Having worked at LinkedIn for 8+ years, I see every day how people are building their online reputation and reaping the rewards. Everything from landing a new job, a promotion, industry recognition and so much more,” she said.

“And speaking of brands, is there a greater brand than Greg Graham/Sparrow? A man that has given so much to so many of us over decades, mentoring hundreds of individuals and volunteering his time across so many of our industry bodies to educate and inspire us.

“You can be sure that this program will be cutting edge and leveraging his powerful connections to make sure you get the best of the best speakers and education possible,” Brownlow added.

The special Mediaweek Academy course framework will feature industry legends sharing their insights coupled with young superstars in their specialist areas.

The 10-lesson course will feature a special blend of interactive elements, Q&A, regular lectures, a feedback loop, plus a personalised action plan to implement back in your business after each session.

The lessons will be monthly for a half-day at the New South Wales Teachers Federation commencing in July 2022 through to June 2023, with a break over December/January. Classes will be on the last Wednesday of every month.

The course structure (2023):

Wednesday, Feb 22 – Career growth & development – with Legend John Steedman and Superstar Rebecca Drummond, from Wavemaker ANZ

Wednesday, March 29 – Building client trust & respect – with Legend Mark Buckman from Accenture Song, and Superstar Duncan McGrath from Google    

Wednesday, April 26 – Sales & negotiation skills – with Legend Genelle Sharples from Telstra and Superstar Philippa Noliea-Tani from Wavemaker

Wednesday, May 31 – Building your Personal Brand – with Legend Sunita Gloster from Gloster Advisory and Superstar Lara Brownlow from LinkedIn

Wednesday, June 28 – Listening skills – with Legend author Oscar Trimboli and Bare Feat founder Chloe Hooper

Wednesday, July 26 – Pitching to Win – with Legend Graham Webster from Enth Degree, and Superstar Joe Frazer from Half dome

Wednesday, August 30 – Storytelling/Presenting Skills – with Legend Rose Herceg from WPP, and Superstar Jules Lund from Tribe

Wednesday, September 27 – Inspiring Creativity – with Legend Julia Zaetta from Harris Farm Mag, and Superstar Adam Ross from Coca Cola

Wednesday, October 25 – Partnerships & Collaboration – with Legend Lou Barrett from News Corp, and Superstar Danni Hudson from Snap Inc.

Wednesday, November 29 – Leadership/Management Mindset – with Legend Katie Rigg Smith from Mindshare, and Superstar Jimmy Hyett from This Is Flow

Graduates from the 12-month Mediaweek Academy course will gain certification ensuring they are the hottest talent for that next new job or promotion opportunity.

The early bird package for the Mediaweek Academy will be available until December 16.


Top image left to right is Lisa Lie and Lara Brownlow

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